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New MYOB Essentials transforms online accounting

Monday, 31 March 2014, 12:57 pm
Press Release: MYOB

New MYOB Essentials transforms online accounting for small businesses

Includes streamlined user interface & API for add-ons integration

New Zealand’s leading business management solutions provider today launched MYOB Essentials Accounting, making online accounting even easier for those who are new to accounting and starting in business.

Announced at its recent partner roadshow with well over 7,000 business advisors registered, Essentials Accounting is an advanced version of MYOB LiveAccounts. It includes an enhanced feature set, updated user interface and a new API to enable add-ons as well as integration with other MYOB products.

General Manager, Business Division, James Scollay says, “Our vision is to make cloud accounting easy for every business: easy for those just starting out, easy for those running on desktop software that want to move to the cloud, and easy for our partners who are increasingly requiring cloud offerings to evolve their businesses.

“MYOB LiveAccounts was a key driver of our cloud accounting solutions, which now account for over half of our new client registrations. With MYOB Essentials, we’re delivering a fresh, innovative and intuitive client experience. Not only do we have a great looking product – it’s feature-rich and even easier to use.

“The UI refresh includes new styling elements, making it even easier for clients - new and old - to manage their accounts. Early client feedback has been great particularly around quick access to key information, easy navigation, modern styling and the clean visual design.

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“In addition, unlike competitors who limit many features, we offer much better value by providing unlimited invoices, unlimited employees and unlimited users from less than dollar a day.

“We’re confident new and existing clients and partners will clearly see MYOB Essentials Accounting as the best value cloud product for those new to accounting or start-up businesses.”

API now available for MYOB Essentials suite

The MYOB Essentials API enables add-on partners to integrate to with and extend the MYOB Essentials product. This enables business owners and developer partners to save time and increase efficiencies through seamless data integration with Essentials.

The proportion of MYOB’s cloud accounting clients using these add-ons has grown 38% this year thanks to the AccountRight API, and continues to accelerate.

The MYOB API program has grown from just over 65 developers to more than 800 and the number of add-ons has risen to 70 across 20 categories in 12 months. Renowned API developer partners include Shoeboxed, ServiceM8 and SmartJobs.

The total developer program now numbers 1200 members, with the remainder working on the ODBC interface for AccountRight classic.

Ends

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