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Entertainment Book Goes Mobile

MEDIA RELEASE APRIL 2014

Entertainment Book Goes Mobile with New Entertainment Digital Membership

This year, as well as the traditional hard copy book, Entertainment Book is launching a new Entertainment Digital Membership, which can be downloaded to your phone.

“Apple or Android users can now enjoy the value of the Entertainment Book simply by presenting their smartphone, rather than having to present a card or voucher. They can search and map businesses that are near to them, and what we particularly like is how easily people will be able to discover new businesses with the Entertainment Digital Membership,” says Brian McGinn from Entertainment Publications.

“The new Entertainment Digital Membership is a natural progression as Entertainment’s successful model evolves with the times. We’re now in our fifteenth year in New Zealand, and over this time, the Entertainment Book has been helping New Zealanders live life to the full by making outings to movies, holidays, restaurants and family activities more accessible. At the same time, it has been providing funds for community projects in almost every region of New Zealand.”

“The traditional Entertainment Book is still available, along with the new Entertainment Digital Membership that opens the offers up to a more mobile audience on the go - encouraging people to try new places. We’re often told people find restaurants and experiences they never would have heard about otherwise.”

Five new annual Entertainment Books and the new Entertainment Digital Memberships will be launched in participating regions: Auckland, Wellington, Christchurch/Nelson, Dunedin/Invercargill/Queenstown and Waikato/Bay of Plenty in April.

The new 2014/2015 Entertainment Memberships will be available from April and both formats are filled with thousands of up to 50% off and 2-for1 offers.

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