Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Would I Livr To You?

Would I Livr To You?

Jenny Rudd, Head of Content at MOSH, New Zealand's top social media agency spots a April Fool's Day gag running for the last month

Livr is an app which allows drunk people to have fun with other drunk people and then erase the whole lot if they wake up feeling the toxic shame often induced by 4 martinis, a jug of beer and some friends in the same state. It was set up by two buddies with digital haircuts, a great idea and the technical expertise to propel a long lunch of mapping out ideas into a neat little app with cute functions such as plugging a breathalyser into your smart phone to measure your BAC (breath alcohol content) - the more drunk you are, the more access you get to Livr's features. Be connected to another random Livr user to hook up, ask the Livr crowd for a truth or dare and win points. All of this is delivered with in the kind of jargon you expect from Mark Zuckerburg wannabes wearing hoodies and plaid shirts. The website features a seriously smart looking video where the 2 founders tell us all about how cool their groundbreaking app is. So far so normal. Apart from the fact it's all a hoax.

Working for a social media consultancy I have watched and read many pitches almost identical to that of Livr. Admittedly, the encouragement to get sloshed isn't usually included but Livr has done such a slick job it's easy to shut off and forget that it's irresponsible to encourage blind drunkenness and hooking up with strangers. I mean, if they've managed to raise finance from reputable investors, it must be ok musn't it?

The two 'founders' are actually actors. The accounts on Instagram and Twitter have been set up, it's just that they don't go anywhere to reach real people. The domain was set up anonymously. My guess is that the real founders of Livr are working for a similar outfit in the real world and have happily utilised their resources to produce an identikit start up. It has clearly taken some time and effort. As mocking as they are of the start ups with revolutionary social media ideas, it's quite possible they are earning their living from the same crew.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news