Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Would I Livr To You?

Would I Livr To You?

Jenny Rudd, Head of Content at MOSH, New Zealand's top social media agency spots a April Fool's Day gag running for the last month

Livr is an app which allows drunk people to have fun with other drunk people and then erase the whole lot if they wake up feeling the toxic shame often induced by 4 martinis, a jug of beer and some friends in the same state. It was set up by two buddies with digital haircuts, a great idea and the technical expertise to propel a long lunch of mapping out ideas into a neat little app with cute functions such as plugging a breathalyser into your smart phone to measure your BAC (breath alcohol content) - the more drunk you are, the more access you get to Livr's features. Be connected to another random Livr user to hook up, ask the Livr crowd for a truth or dare and win points. All of this is delivered with in the kind of jargon you expect from Mark Zuckerburg wannabes wearing hoodies and plaid shirts. The website features a seriously smart looking video where the 2 founders tell us all about how cool their groundbreaking app is. So far so normal. Apart from the fact it's all a hoax.

Working for a social media consultancy I have watched and read many pitches almost identical to that of Livr. Admittedly, the encouragement to get sloshed isn't usually included but Livr has done such a slick job it's easy to shut off and forget that it's irresponsible to encourage blind drunkenness and hooking up with strangers. I mean, if they've managed to raise finance from reputable investors, it must be ok musn't it?

The two 'founders' are actually actors. The accounts on Instagram and Twitter have been set up, it's just that they don't go anywhere to reach real people. The domain was set up anonymously. My guess is that the real founders of Livr are working for a similar outfit in the real world and have happily utilised their resources to produce an identikit start up. It has clearly taken some time and effort. As mocking as they are of the start ups with revolutionary social media ideas, it's quite possible they are earning their living from the same crew.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news