Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Would I Livr To You?

Would I Livr To You?

Jenny Rudd, Head of Content at MOSH, New Zealand's top social media agency spots a April Fool's Day gag running for the last month

Livr is an app which allows drunk people to have fun with other drunk people and then erase the whole lot if they wake up feeling the toxic shame often induced by 4 martinis, a jug of beer and some friends in the same state. It was set up by two buddies with digital haircuts, a great idea and the technical expertise to propel a long lunch of mapping out ideas into a neat little app with cute functions such as plugging a breathalyser into your smart phone to measure your BAC (breath alcohol content) - the more drunk you are, the more access you get to Livr's features. Be connected to another random Livr user to hook up, ask the Livr crowd for a truth or dare and win points. All of this is delivered with in the kind of jargon you expect from Mark Zuckerburg wannabes wearing hoodies and plaid shirts. The website features a seriously smart looking video where the 2 founders tell us all about how cool their groundbreaking app is. So far so normal. Apart from the fact it's all a hoax.

Working for a social media consultancy I have watched and read many pitches almost identical to that of Livr. Admittedly, the encouragement to get sloshed isn't usually included but Livr has done such a slick job it's easy to shut off and forget that it's irresponsible to encourage blind drunkenness and hooking up with strangers. I mean, if they've managed to raise finance from reputable investors, it must be ok musn't it?

The two 'founders' are actually actors. The accounts on Instagram and Twitter have been set up, it's just that they don't go anywhere to reach real people. The domain was set up anonymously. My guess is that the real founders of Livr are working for a similar outfit in the real world and have happily utilised their resources to produce an identikit start up. It has clearly taken some time and effort. As mocking as they are of the start ups with revolutionary social media ideas, it's quite possible they are earning their living from the same crew.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>


Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news