Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New owner to grow New Zealand wine brands

Tuesday, April 1, 2014
New owner to grow New Zealand wine brands

A suite of award-winning New Zealand brands have today been acquired by leading Australian wine company, Accolade Wines, which plans to use its global reach to grow the brands.

The deal, announced last November pending Overseas Investment Office approval, has been finalised following regulatory approvals, and includes the Mud House, Waipara Hills, Dusky Sounds, Haymaker and Skyleaf brands and their assets and operation of Waipara Hills cellar door and café.

Accolade Wines General Manager Asia Pacific, Michael East, said the company had been keen to enhance its portfolio of New World wine brands and had been looking for brands which would complement its existing portfolio for some time.

“These brands are outstanding and cover varietals from key regions such as Marlborough for Sauvignon Blanc, Central Otago for Pinot Noir and aromatics from the Waipara Valley including Riesling and Pinot Gris,” Mr East said.

He said the purchase would cement Accolade’s global strategy of delivering a full service New World wine proposition across the value, mid-market and premium categories.

Accolade Wines will be retaining the New Zealand team, headed by Mr MJ Loza, (who will be General Manager of Accolade Wines in New Zealand), along with key personnel including winemakers, viticulturalists, and equally crucially will be taking on existing growers/suppliers.

Mr Loza said it was an important opportunity for the NZ business which would now have the backing of a very experienced global operator with plans to grow the brands in key markets such as the United Kingdom, the United States and Asia.

“We will essentially be the same team, the same winemakers, the same viticulturalists and importantly the same growers, and now also with the backing of a company that goes back over a hundred years, and has an export heartbeat.

“New Zealand consumers are familiar with our brands, and Accolade’s brands including Hardys and Banrock Station. We’re now working with Accolade so that Mud House and Waipara Hills will have access to the export customer base in 100 countries that Accolade has grown over the past 160 years.

“Existing distributor relationships for the suite of Mud House brands and Accolade brands in New Zealand will not change,” Mr Loza said.

Accolade Wines New Zealand Ltd, trading as Accolade Wines, takes ownership of the New Zealand brands and their assets from April 1, 2014.

-END-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news