WPI voted in Top Ten international industry award
WPI International voted in Top Ten international industry award
Commitment to its market and leading research and development saw New Zealand’s WPI International beat out a large field of global contenders to be named as one of the Top 10 Most Popular Market Pulp Brands in China in 2013.
WPI’s success with new grades of quality folding box board, developed through its own R&D programme, was recognised at a gala event at Shanghai’s Marriot Hotel at China Pulp Week 2014 in front of an audience of more than 600 industry representatives.
The company was selected for the top honours from a field of over 60 international suppliers.
Industry commentator and member of the China Pulp Week 2014 organising committee, Brian McClay, said the award reflected WPI’s innovation and commitment to building strong ties with the Chinese market.
“WPI’s influence is recognised within the industry and it continues to make great strides by focussing on its customer’s needs in China and valuing the business opportunities there.
“It is an industry leader in providing the highest quality pulp products. China is buying up its Advanced Board and Advanced Board Plus grade carton board in large qualities.
“The company also holds education seminars where its technical staff discuss the best uses for specific product lines. It is an approach that fosters strong relationships with buyers, and it has come to be greatly appreciated,” Mr McClay said.
The new grades developed by WPI are used extensively in high-end cosmetic and food-grade packaging.
WPI International Managing Director, Dave Anderson said the recognition showed the value of work across the WPI team in developing the new grades , which are more energy-efficient to produce and provide high bulk with low weight to meet a growing market opportunity.
“We are delighted with this recognition at a key forum for the global industry. It reflects a great team effort and highlights the opportunities for New Zealand companies to build solid and loyal links in China by finding new ways to meet the needs of the market. “