Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


SHOTZ Scoops Customer Satisfaction Awards

MEDIA ALERT
3 April 2014
SHOTZ Scoops Customer Satisfaction Awards

This week The Warehouse’s own brand, Shotz laundry powder, won the Most Satisfied Customers Award – Laundry Powders, 2014 following an independent survey of over 2,000 New Zealanders, commissioned by Canstar Blue.

With outstanding ratings across six different categories, including value for money, quality of clean and feel of clothes, Shotz had the highest overall customer satisfaction rating, beating last year’s winner Ecostore.

Canstar General Manager New Zealand, Derek Bonnar says: “The survey reveals consumers are opting for a laundry powder that not only does a great job of washing clothes, but also offers the most bang for their buck, which is where Shotz sits clearly above the rest.

“Shotz is definitely pushing the right buttons for customers and doing an outstanding job in the laundry,” says Mr Bonnar.

According to the survey, more than half of New Zealanders buy their laundry powder based on price, rather than showing loyalty to a particular brand or adhering to the recommendations of their machine’s manufacturer.

It is largely younger consumers on the hunt for the best bargain, with 63 per cent of those under 30 leading the charge for price-based purchases.

The Warehouse CEO, Simon Turner says of the win, “We are delighted to win this customer satisfaction award in Canstar Blue’s independent survey. It shows that Kiwis love both the price and quality of brands, like Shotz, which we stock exclusively, and we are absolutely thrilled with the outcome.”

The survey asked respondents who have purchased and used laundry powder in the last three months to rate their brand across seven categories:

1. Feel of clothes after wash
2. Smell
3. Environmental friendliness
4. Number of washes
5. Quality of clean
6. Value for money
7. Overall satisfaction

Laundry detergent powder grid


-ENDS-

Attached is an image of Derek Bonnar presenting the award to Simon Turner

About the survey
Canstar Blue commissions Colmar Brunton using the SSI Panel to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of consumers who have purchased and used laundry detergent, in this case, 2,106 people.

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news