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Over 11,000 New Vehicles Sold During March

Media Release

3 April 2014

Over 11,000 New Vehicles Sold During March

New vehicle registrations for March 2014 remain strong with 11,238 new registrations during the month, up 18% (1,733) on March 2013, and was the strongest March since 1984. Year to date the market is 15% (4,160 units), ahead of this time in 2013.

Mr Crawford, Chief Executive Officer of the Motor Industry Association said, “This result shows that New Zealanders are continuing to take advantage of our strong dollar backed by confidence in the economy to replace their vehicles. New vehicle registrations continues to perform at levels last seen in the early 1980’s.”

There were 7,994 passenger vehicles sold during March, up 17.5% (1,194 units) on March 2013. Year to date registrations of passenger vehicles is 14% (2,875 units) ahead of 2013.

Commercial vehicle registrations of 3,244 units were up 20% (538 units) on March 2013. Year to date registrations of commercial vehicles is 19% (1,285 units) ahead of March 2013, reflecting a continued strong market for commercial vehicles.

Toyota was the overall market leader for the month of March with 16% market share (1,802 units) with Ford second on 11%% (1,202 units) and Holden third with 8% (950 units).

Toyota was the passenger car market leader for the month of March with 13% share (1049 units), with Hyundai second on 10% (774 units) and Holden third with 10% (764 units).

The Toyota Corolla remains the top selling passenger model with 5% market share (408 units), followed by the Suzuki Swift on 4% (287 units) and the Holden Commodore at 3% (245 units). The Mitsubishi Outlander and Mazda 3 were the next best-selling models, also with 3% each of market share.

The Ford Ranger was the top selling commercial model for March with 550 units sold (17% market share). The Toyota Hilux was the second best seller with 16% market share (505 units). This was followed by the Nissan Navara with 8% (270 units). Year to date the Ford Ranger is the top selling commercial model with 15% market share (1171 units) closely followed by the Toyota Hilux, with 14% market share (1126 units).

The sale of sports utility vehicles represented a whopping 29% of all vehicles sales in March, followed by pick-ups/chassis-cabs with 20% and small passenger cars at 19% each.



Sheet 1: Detailed figures for top 15 distributors, full year 2013, month of March 2014 and year to date 2014, total vehicles, new cars and new commercials.

Sheet 2: Detailed figures for top 15 selling models - passenger cars and commercials- full year 2013, March 2014 and year to date 2014.

Sheet 3: MIA segmentation full year 2013, March 2014 and year to date 2014.


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