Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hell Launches Wild Food Series with Gourmet Rabbit Pizza

Run Rabbit, Run Rabbit, Run Run Run…

Hell Launches Wild Food Series with Gourmet Rabbit Pizza

HELL is launching a unique series of wild food pizzas this month. The first member of the family is The Rabbit pizza, which will be in-store from 11 April – just in time for Easter.

The wild food pizza series is the first of its kind in New Zealand. A range of gourmet toppings will be released throughout 2014.

“HELL is best known for irreverent marketing campaigns, but this launch highlights how focused on product we are too, “ explains HELL General Manager, Ben Cumming. “Like all of our products, The Rabbit pizza was cooked up by the directors and staff at head office, led by our original founder, Callum, who created the first HELL recipes in 1996. In those days a chicken, cranberry and Brie pizza was considered out there! However, Kiwis are becoming more adventurous with flavours so we push the boat out a bit further now to capture the imagination of the public.”

The rabbit pizza base uses the same high quality ingredients as all HELL pizzas. The dough is made fresh each day and every pizza is handcrafted and made-to-order.

“Rabbit is one of the leanest, healthiest meats available, has a beautiful, subtle flavour and is a great match for the other ingredients on the pizza,” says Ben. “You get chunks of the smokey rabbit flavour complimented by the sweet and slightly spicy beetroot and horopito relish, then bursts of cream cheese and toasted pine nuts linger on the taste buds afterwards. We think it’s going to go down really well with New Zealand food lovers.”

Of course, a typically Hellish marketing campaign will also be running alongside The Rabbit pizza launch.

“I won’t spoil the surprise there but we’ve had a good opportunity to play on the whole Easter Bunny theme, and we’ve had a lot of fun coming up with some interesting concepts,” says Ben. “Our customers expect new and exciting things all the time with our product and our marketing - that’s the challenge for us, keeping it new and fresh.”

FIVE FAST BUNNY FACTS

1) The USDA has stated that rabbit is the most nutritious meat known to man. It has about half the amount of cholesterol of chicken, turkey, beef, pork, or lamb and 33% less sodium than chicken.

2) Rabbits will produce 6 pounds of meat on the same feed and water as a cow will produce 1 pound of meat on the same feed and water.

3) Rabbits were first released in New Zealand by Captain Cook in 1777. They are considered a pest and can be hunted all year.

4) Two rabbits can produce nine million kittens in three years!

5) “Easter Bunny Syndrome” is a phrase used to describe people that happily eat other meats but have an aversion to rabbit due to the “cute” factor.

- Ends -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Scoop Business: ComCom Charges Hawkins’ Finance Companies Over Debt Recovery

The Commerce Commission has filed criminal proceedings against two finance companies run by former 1980s high-flyer Allan Hawkins over their debt recovery practices. More>>

ALSO:

Science Media Centre: The Big Science Stories Of 2014

It was a dramatic year for science, one that witnessed a severe outbreak of Ebola in West Africa and an historic mission to land a space probe on a comet. On the home front... headlines with animal testing for 'legal highs', 1080 use to tackle increased pest numbers and court action over genetically modified organisms among the most-covered stories. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news