Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand seafood goes online in China promotion

New Zealand seafood goes online in China promotion

7 April 2014

New Zealand Trade and Enterprise (NZTE) has joined forces for the first time with China’s most popular business-to-consumer online shopping platform Tmall.com, to promote New Zealand seafood in a week-long campaign.

The promotion with Tmall.com will take place between 9-15 April, allowing Chinese shoppers to buy live seafood fresh from the sea in New Zealand, then have it packaged and air freighted to Shanghai within 36 hours. Within 72 hours, the seafood orders will be delivered to Chinese consumers across the country. The New Zealand products available for sale include paua, greenshell mussels and Bluff and Pacific oysters.

The ability to sell and deliver live seafood to Chinese consumers is a significant milestone. A similar Tmall.com campaign with Alaskan seafood last year resulted in a total of 50 metric tonnes supplied to Chinese consumers.

Online shopping is a major trend in China. In 2013, the number of online shoppers surged to 302 million, surpassing the number of American online shoppers for the third year. Capitalising on growing demand from China for imported food, Tmall.com is continuing to build its fresh food platform (http://miao.tmall.com/) through this joint promotion with NZTE.

Mike Arand, NZTE Trade Commissioner in Shanghai, said: “This channel gives New Zealand companies access to efficient and scalable ways to expand sales in China, so we are very excited to have our first New Zealand promotion with Tmall.com.

“Tmall.com is known not only in China, but around the world for their online sales and logistics expertise, and New Zealand is well known in China for fresh and safe seafood, so we think this is an excellent combination and look forward to a successful ongoing partnership.”

China is New Zealand’s largest seafood market. Last year, exports topped $376 million – up 19% on the previous year. Total international seafood sales have grown in the last 20 years from $500 million to $1.5 billion.

Head of International Business Development at Tmall.com, Janet Wang, said: “Through this collaboration with NZTE, Tmall.com hopes to provide the most authentic, fresh and nutritious food from New Zealand to China. We look forward to future cooperation to bring richer, affordable and tasty produce from New Zealand to Chinese consumers.”

The supply chain manager for this week-long promotion is Oceanus, who have been importing, promoting and distributing New Zealand seafood in China since 2011. It is their supply chain and logistics that make it possible to achieve the milestone of transporting and delivering live New Zealand seafood within 36 hours to Chinese consumers.

New Zealand companies taking part in the campaign include PauaCo, Pure New Zealand Greenshell Mussels, Ngāi Tahu Seafood, Pacific Marine Farms and Talley’s, as well as several wine companies.

Trade Minister Tim Groser gave his support to the cooperation while in China with the Prime Minister last month, saying a marriage between New Zealand’s food, seafood and wine and Tmall.com’s great e-commerce strength is a marriage made in heaven.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news