Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Zealand seafood goes online in China promotion

New Zealand seafood goes online in China promotion

7 April 2014

New Zealand Trade and Enterprise (NZTE) has joined forces for the first time with China’s most popular business-to-consumer online shopping platform, to promote New Zealand seafood in a week-long campaign.

The promotion with will take place between 9-15 April, allowing Chinese shoppers to buy live seafood fresh from the sea in New Zealand, then have it packaged and air freighted to Shanghai within 36 hours. Within 72 hours, the seafood orders will be delivered to Chinese consumers across the country. The New Zealand products available for sale include paua, greenshell mussels and Bluff and Pacific oysters.

The ability to sell and deliver live seafood to Chinese consumers is a significant milestone. A similar campaign with Alaskan seafood last year resulted in a total of 50 metric tonnes supplied to Chinese consumers.

Online shopping is a major trend in China. In 2013, the number of online shoppers surged to 302 million, surpassing the number of American online shoppers for the third year. Capitalising on growing demand from China for imported food, is continuing to build its fresh food platform ( through this joint promotion with NZTE.

Mike Arand, NZTE Trade Commissioner in Shanghai, said: “This channel gives New Zealand companies access to efficient and scalable ways to expand sales in China, so we are very excited to have our first New Zealand promotion with

“ is known not only in China, but around the world for their online sales and logistics expertise, and New Zealand is well known in China for fresh and safe seafood, so we think this is an excellent combination and look forward to a successful ongoing partnership.”

China is New Zealand’s largest seafood market. Last year, exports topped $376 million – up 19% on the previous year. Total international seafood sales have grown in the last 20 years from $500 million to $1.5 billion.

Head of International Business Development at, Janet Wang, said: “Through this collaboration with NZTE, hopes to provide the most authentic, fresh and nutritious food from New Zealand to China. We look forward to future cooperation to bring richer, affordable and tasty produce from New Zealand to Chinese consumers.”

The supply chain manager for this week-long promotion is Oceanus, who have been importing, promoting and distributing New Zealand seafood in China since 2011. It is their supply chain and logistics that make it possible to achieve the milestone of transporting and delivering live New Zealand seafood within 36 hours to Chinese consumers.

New Zealand companies taking part in the campaign include PauaCo, Pure New Zealand Greenshell Mussels, Ngāi Tahu Seafood, Pacific Marine Farms and Talley’s, as well as several wine companies.

Trade Minister Tim Groser gave his support to the cooperation while in China with the Prime Minister last month, saying a marriage between New Zealand’s food, seafood and wine and’s great e-commerce strength is a marriage made in heaven.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news