Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TripAdvisor affirms Rotorua as a premiere NZ destination

9 April 2014

TripAdvisor affirms Rotorua’s status as a premiere New Zealand destination

Rotorua has been named as one of the top spots to visit in New Zealand by the world’s largest travel website Trip Advisor.

Yesterday the TripAdvisor revealed the winners of its 2014 Travellers' Choice awards, voting Rotorua as the second choice in the Top 10 New Zealand Destinations and number five among destinations in the wider South Pacific.

These latest rankings come in the wake of last year’s award where TripAdvisor named Rotorua number four in their Top 10 New Zealand destinations and ‘on the rise’ in the South Pacific.

The results come six months into Destination Rotorua Marketing’s Famously Rotorua campaign which aims to increase Rotorua’s popularity as a travel destination by changing the mind-set of domestic and international travellers alike.

The campaign kicked off in September last year and has a focus on highlighting Rotorua district’s stunning natural resources. Market research has shown visitors want to see beautiful, unpretentious and authentic places and Rotorua has an abundance of hidden hot spots ready to explore.

Rotorua District councillor Mike McVicker, who leads the council’s Sustainable Economic Growth Strategy portfolio, says the TripAdvisor ranking is a welcome sign the Famously Rotorua campaign is bearing fruit.

“What we’re seeing is a smart and well planned strategic marketing campaign that’s starting to gain real momentum.

“This is a result of a strong partnership between our tourism industry and the council. Fitting in with our Rotorua 2030 vision this collaboration is about to get even stronger meaning we can expect more great results coming out of the Famously Rotorua campaign in the future.”

TripAdvisor awards are based on millions of travellers' reviews and opinions over the previous 12 months, covering nearly 500 destinations worldwide.

Top 10 Travellers' Choice New Zealand Destinations:
1. Queenstown
2. Rotorua
3. Taupo
4. Blenheim
5. Nelson
6. Wanaka
7. Tauranga
8. Christchurch
9. Paihia
10. Napier

Top 10 Travellers' Choice South Pacific Destinations:
1. Sydney, Australia
2. Queenstown, New Zealand
3. Melbourne, Australia
4. Brisbane, Australia
5. Rotorua, New Zealand
6. Port Douglas, Australia
7. Taupo, New Zealand
8. Blenheim, New Zealand
9. Nelson, New Zealand
10. Hobart, Australia

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Business Research And Development Up 29 Percent

Computer services and machinery manufacturing firms led the way in an almost 30 percent lift in business spending on research and development (R&D) in 2016, Stats NZ said today. Businesses spent $1.6 billion on R&D in 2016, up $356 million (29 percent) from 2014. More>>

ALSO:

China Shopping: NZ-China FTA Upgrade Agreed Among Slew Of New Deals

New Zealand Prime Minister Bill English and China Premier Li Keqiang signed off a series of cooperation deals spanning trade, customs, travel and climate change and confirmed commencement of official talks on an upgrade to the nine-year old free-trade agreement between the two countries. More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news