Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TripAdvisor affirms Rotorua as a premiere NZ destination

9 April 2014

TripAdvisor affirms Rotorua’s status as a premiere New Zealand destination

Rotorua has been named as one of the top spots to visit in New Zealand by the world’s largest travel website Trip Advisor.

Yesterday the TripAdvisor revealed the winners of its 2014 Travellers' Choice awards, voting Rotorua as the second choice in the Top 10 New Zealand Destinations and number five among destinations in the wider South Pacific.

These latest rankings come in the wake of last year’s award where TripAdvisor named Rotorua number four in their Top 10 New Zealand destinations and ‘on the rise’ in the South Pacific.

The results come six months into Destination Rotorua Marketing’s Famously Rotorua campaign which aims to increase Rotorua’s popularity as a travel destination by changing the mind-set of domestic and international travellers alike.

The campaign kicked off in September last year and has a focus on highlighting Rotorua district’s stunning natural resources. Market research has shown visitors want to see beautiful, unpretentious and authentic places and Rotorua has an abundance of hidden hot spots ready to explore.

Rotorua District councillor Mike McVicker, who leads the council’s Sustainable Economic Growth Strategy portfolio, says the TripAdvisor ranking is a welcome sign the Famously Rotorua campaign is bearing fruit.

“What we’re seeing is a smart and well planned strategic marketing campaign that’s starting to gain real momentum.

“This is a result of a strong partnership between our tourism industry and the council. Fitting in with our Rotorua 2030 vision this collaboration is about to get even stronger meaning we can expect more great results coming out of the Famously Rotorua campaign in the future.”

TripAdvisor awards are based on millions of travellers' reviews and opinions over the previous 12 months, covering nearly 500 destinations worldwide.

Top 10 Travellers' Choice New Zealand Destinations:
1. Queenstown
2. Rotorua
3. Taupo
4. Blenheim
5. Nelson
6. Wanaka
7. Tauranga
8. Christchurch
9. Paihia
10. Napier

Top 10 Travellers' Choice South Pacific Destinations:
1. Sydney, Australia
2. Queenstown, New Zealand
3. Melbourne, Australia
4. Brisbane, Australia
5. Rotorua, New Zealand
6. Port Douglas, Australia
7. Taupo, New Zealand
8. Blenheim, New Zealand
9. Nelson, New Zealand
10. Hobart, Australia

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news