Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Zomato redefines restaurant discovery with latest revamp



FOR IMMEDIATE RELEASE

Zomato redefines restaurant discovery with its latest product revamp

9th April, 2014: Zomato, the restaurant search and discovery service, has rolled out a completely revamped version of its web and mobile product. Building on its already rich and exhaustive restaurant database, and ratings and reviews from its millions of monthly users, Zomato has now added a new, social layer to restaurant discovery - personalized recommendations from people whose opinions you choose to value.

“Even before the advent of the internet, people relied on social opinions for restaurant discovery. In our endless discussions with our users, we realized this behavior is still widely prevalent, but not catered to effectively by existing local discovery tools or review websites. With our new product, we want to cater to that intrinsic behavior in an amplified, social setting”, said Deepinder Goyal, Founder & CEO of Zomato.

Zomato’s revamped product is built on two simple pillars of thought – that individual preferences vary, and that building a more trusted ecosystem of recommendations will result in quicker and easier decision-making. From personalized search results to quickly adding restaurants to your Wishlist from anywhere on the site or app, Zomato has made restaurant discovery very swift and highly personalized. Among the new features is a FoodFeed that lets users see updates and activities from their network on Zomato, as well as restaurants visited, rated and reviewed - encouraging a more social, real-time discovery of restaurants. With this enhanced social layer, users will be able to filter search results to display recommendations from their network, i.e. the people they choose to trust and follow. To enable this personalized experience, Zomato will now be a login-only service.

The latest update also comes with a lot of changes to the design and user experience that make the product easier to use than ever before. For example, the search flow has been revamped completely to help users discover restaurants with fewer clicks, thereby offering a superior product experience. Restaurant ratings have been normalized to prevent too many restaurants being clustered within a certain range, and the search algorithm has been tweaked to show more relevant results when users are searching for restaurants. Enhanced spam-control measures have been implemented to keep out junk reviews. Users can now also easily find and invite friends to Zomato from other social networks.

“We felt it was time to stop taking small steps forward in terms of our product. This is the biggest leap we’ve taken, and that’s meant effectively rebuilding Zomato from scratch in a lot of respects. A lot of effort has gone into creating the new Zomato, and we’re very excited with the way it looks and works; we hope our users love it as much as we do”, Deepinder added.

Zomato also added another country to its growing list of international locations today, with the launch of its section for Portugal. The citizens of Lisbon can now choose from over 9200 dining

options in the city. The website and mobile apps will be available in Portuguese as well as English.

About Zomato

Zomato is an online and mobile restaurant discovery service providing in-depth information for over 221,000 restaurants across 12 countries. Zomato's core content features include menus, photos and geocoded coordinates for restaurants; allowing users to rate and review restaurants, as well as create their own network of foodies.

Zomato currently sees over 16 million monthly visits globally, across its web and mobile platforms, from people searching for places to go out for a meal, get home delivery, catch up at a cafe, or enjoy the local nightlife. The highly targeted platform makes it convenient for restaurateurs to interact with customers who are looking for dining options.

Zomato was started in Delhi in 2008 by Deepinder Goyal and Pankaj Chaddah. The company has since expanded its services to 41 cities across India, UK, UAE, South Africa, New Zealand, Philippines, Portugal, Brazil, Turkey, Indonesia, Sri Lanka, and Qatar.

For more information, please visit: http://www.zomato.com/

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news