Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Mediaworks Announces The Edge TV


Wednesday 9 April, 2014

Mediaworks Announces The Edge TV

MediaWorks announced today that, in a market first, top-rating radio brand The Edge will become a true multi-platform entertainment brand, launching its own television channel this year.

The Edge TV will broadcast on the Freeview and SKY platforms, and will be streamed LIVE at and on mobile.

The Edge Programme Director, Leon Wratt says The Edge TV will be “radio with pictures on steroids” and consolidate The Edge’s position as New Zealand’s biggest music entertainment brand.

“It’s been a dream for many years for The Edge to have a TV broadcast,” he says. “Just like the radio format, The Edge TV will play the hottest local and international music videos, and will also broadcast original video content generated by The Edge.

“It’s very exciting to be launching a new free-to-air music television channel that also lives on SKY and will be the first local music TV channel available on web and mobile. This multi-platform approach is the future of entertainment broadcasting and offers a completely unique integrated media buy for clients.”

Popular Edge hosts Jay-Jay Feeney, Mike Puru, Dom Harvey, Guy Williams, Sharyn Casey, Clint Roberts, and others will feature on The Edge TV.

MediaWorks Radio Group Programme Director, Andrew Szusterman, whose credits include launching C4 Music Television in 2003, and stints as Associate Director of Programming for MediaWorks TV and co-Executive Producer for The X Factor NZ, says the launch of The Edge TV will make The Edge New Zealand’s biggest cross-platform entertainment brand, with the potential to reach a million people every week across its radio, television and digital platforms.

“Last year we demonstrated what the combined power of MediaWorks’ radio, television and digital arms can achieve, with the huge success of The X Factor NZ. The launch of The Edge TV will create our first fully integrated radio brand.

“The Edge will live on radio, television, web, tablet, mobile and social media – everywhere our audience wants to be - generating outstanding entertainment experiences for listeners and viewers, plus unmatched opportunities for clients and sponsors.

“This is the future of Music Radio.”
- ends -

About The Edge

The Edge is all about what’s happening now. Playing the latest hit music, producing entertaining, innovative and engaging content and promotions plus providing the latest gossip and pop culture news.

In 1994, The Edge began broadcasting in Hamilton, and now broadcasts to 25 markets across New Zealand, reaching an audience of 428,600 people every week# and attracting 429,775 weekly unique views to* More people listen to The Edge, visit the website, mobile App and interact through social media or local teams, than any other radio brand in the country.

The Edge is renowned for entertaining personalities, from the experienced team of Jay-Jay Feeney, Mike Puru and Dom Harvey to newcomers Guy Williams, Sharyn Casey, Clint Roberts, Marty Hehewerth, Stephanie Monks and Megan Annear. The Edge’s ethos is to constantly push boundaries with humorous, often outrageous and very awkward content and promotions, a formula that has brought the station countless successes.

The Edge by Numbers

• NZ’s #1 Radio Station.#
• NZ’s #1 Music Breakfast Show.+
• NZ’s #1 Radio Website.*
• One double platinum boy band (Titanium).
• Two Guinness World Records.
• Ten successful marriages and six babies born.
• More than 816,807 fans on The Edge Network (and counting).^
• Over 1.3 million page views every month on*.
• 2.4 million YouTube views for Jay-Jay, Mike and Dom’s Wrecking Ball parody video.
• 12 finalist nominations alone in this year’s Radio Awards including Station of the Year, Best Website, Best Music Breakfast and 6 promotions.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news