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Foodstuffs plans to offer Visa payWave contactless payments

10 April 2014

Foodstuffs plans to offer Visa payWave contactless payments

New Zealand’s largest retailer, Foodstuffs, intends to make Visa payWave payments available to its members, who collectively operate 3,500 terminals in 700 stores including PAK’nSAVE, New World and Four Square stores.

Visa and Foodstuffs have collaborated to offer customers of the cooperative, the option to pay for their shopping using any credit, debit or prepaid card enabled with Visa payWave technology. Cardholders will be able to wave their Visa payWave-enabled card in front of the payment terminal to make purchases under $80 without the need to sign or use their PIN, and enter a PIN for any transactions over $80.

Foodstuffs New Zealand Managing Director Steve Anderson confirms contactless payments will start to be rolled out at Foodstuffs stores in late 2014 as the new technology at check out lanes is installed. Following this, PAK’nSAVE, New World and Four Square customers will begin to see Visa payWave information and instructions at their local stores.

“We are always striving to provide the best possible shopping experience for our customers. Contactless payments are steadily growing in New Zealand and we have seen them significantly embraced by consumers in other parts of the world. We believe this new technology will provide shoppers with an easier, faster and more convenient experience at the checkout.”

Caroline Ada, Visa’s Country Manager New Zealand and South Pacific, says Foodstuffs only needed to look at the positive impact Visa payWave had on retailers internationally to see what the benefits could be to its business.

“One of our international retailers saw that within six months contactless payments accounted for half of all their transactions, and they were 15 per cent faster to process than cash. This meant time savings for both customers and staff, enabling staff to be deployed to other areas of customer service within the stores. We’re delighted that New Zealand’s largest retailer has seen the opportunity and is set to embrace Visa payWave.”

The introduction of contactless-enabled terminals in Foodstuffs stores is bound to accelerate the growth of Visa payWave transactions in New Zealand adds Ada.

“There are 15,000 contactless terminals in place throughout the country and New Zealanders are already choosing the convenience of Visa payWave transactions, with 1.5 million transactions made in December. Being able to use Visa payWave credit and debit cards for everyday purchases such as groceries will see contactless payments become a preferred way to pay for Kiwis.”

Visa payWave cards have an embedded antenna and microchip, enabling fast and secure contactless communication with the checkout terminal. From there the transaction is processed through the same secure network used for all Visa transactions. Visa payWave transactions are also processed three times faster than cash payments.

Multiple layers of security protect Visa payWave transactions, including EMV chip technology, a short read range and Visa’s Zero Liability policy, which protects cardholders from fraudulent or unauthorised transactions.

About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information visit

About Foodstuffs:
Employing more than 30,000 people nationwide, Foodstuffs is proudly 100% Kiwi owned and operated. And because we're local we understand the needs of our communities, and strive to provide the best shopping experience possible for our customers.

Foodstuffs is made up of two regional co-operatives; Foodstuffs North Island Limited and Foodstuffs South Island Limited. Each cooperative is owned by its retail members, and operates independently with its own board and management. There are no common members or shareholders.

The two regional co-operatives jointly own Foodstuffs (NZ) Limited, a small non-trading entity, which plays a very important role in expanding the organisation's profile, and in representing the two co-operatives' interests on issues of national or grocery-specific importance.

With more than 700 owner-operated full service supermarkets, retail food warehouses, grocery and small convenience stores, large and small format liquor stores and fuel sites nationwide, our retail operations have been structured to cover all the major retail segments in the grocery market, operating under several key banner groups. Our key retail brands include PAK’nSAVE, New World, Four Square, Write Price, On the Spot, Liquorland, Henry’s Beer Wines & Spirits and Raeward Fresh. For more information visit


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