Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Online Consumer Electronics Shopping Behaviour - NZ

Online Consumer Electronics Shopping Behaviour - NZ Survey and Statistics

Do you want to know how the leading New Zealand consumer electronic stores are ranking within Google? What's most important for consumers when shopping online? Do consumers prefer to purchase their electronics online or in store?

FIRST, a leading New Zealand multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers, researched and discovered that:

• More than half of all analysed consumer electronic stores rank very low in their Rankings Based Reach (RBR), which means that there is large potential for these stores to capture more online demand and increase visits to their sites.

• Currently Dick Smith, JB Hi-Fi and Noel Leeming are leading the way and capture a big proportion of visitors through their strong organic presence.

• Unfortunately most retailers are missing out on what is potentially the most cost effective marketing channel: Search

Additionally FIRST carried out a consumer research study which reveals that people typically use Google’s search engine when researching or looking to purchase consumer electronics, followed by the second most common way, which is 'to directly go to the known store'.
Electronic stores therefore need sustained focus on natural search optimisation if they want to increase their market share online and capture more of the non brand related search.

These and other valuable insights are available in this full report, in which FIRST used its bespoke metric called RBR (Ranking Based Reach) to estimate how well a company is ranking within Google’s search engine.

Visit their website to get more information on their digital marketing services or download other industry reports and case studies.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Food: New National Science Challenge To Launch Research

What if New Zealand developed the next generation of foods that will help consumers maintain their health and protect them against diabetes, irritable bowel syndrome or chronic allergies? What if we could answer some big science questions – use that knowledge to develop foods with proven health benefits and boost our economy at the same time? More>>


Trade & Retail: Chinese Disaster Spells Quiet Season For NZ Fireworks Sales

In August, two massive explosions at a warehouse at the port in the port of Tianjin, Northern China, killing more than a hundred people and devastating large areas of the city. In the wake of the disaster, Chinese authorities rushed to regulate the distribution of all dangerous goods... More>>



Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news