Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Online Consumer Electronics Shopping Behaviour - NZ


Online Consumer Electronics Shopping Behaviour - NZ Survey and Statistics

Do you want to know how the leading New Zealand consumer electronic stores are ranking within Google? What's most important for consumers when shopping online? Do consumers prefer to purchase their electronics online or in store?


FIRST, a leading New Zealand multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers, researched and discovered that:

• More than half of all analysed consumer electronic stores rank very low in their Rankings Based Reach (RBR), which means that there is large potential for these stores to capture more online demand and increase visits to their sites.

• Currently Dick Smith, JB Hi-Fi and Noel Leeming are leading the way and capture a big proportion of visitors through their strong organic presence.

• Unfortunately most retailers are missing out on what is potentially the most cost effective marketing channel: Search

Additionally FIRST carried out a consumer research study which reveals that people typically use Google’s search engine when researching or looking to purchase consumer electronics, followed by the second most common way, which is 'to directly go to the known store'.
Electronic stores therefore need sustained focus on natural search optimisation if they want to increase their market share online and capture more of the non brand related search.

These and other valuable insights are available in this full report, in which FIRST used its bespoke metric called RBR (Ranking Based Reach) to estimate how well a company is ranking within Google’s search engine.

Visit their website to get more information on their digital marketing services or download other industry reports and case studies.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fossils: Ancient Penguins Lived Alongside Dinosaurs?

Penguins are much older than previously thought and their evolution probably dates back to the days of the dinosaurs, according to research on the fossilised leg bone and toes of a giant ancient penguin found in rocks near Waipara, North Canterbury. More>>

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news