Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Online Consumer Electronics Shopping Behaviour - NZ


Online Consumer Electronics Shopping Behaviour - NZ Survey and Statistics

Do you want to know how the leading New Zealand consumer electronic stores are ranking within Google? What's most important for consumers when shopping online? Do consumers prefer to purchase their electronics online or in store?


FIRST, a leading New Zealand multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers, researched and discovered that:

• More than half of all analysed consumer electronic stores rank very low in their Rankings Based Reach (RBR), which means that there is large potential for these stores to capture more online demand and increase visits to their sites.

• Currently Dick Smith, JB Hi-Fi and Noel Leeming are leading the way and capture a big proportion of visitors through their strong organic presence.

• Unfortunately most retailers are missing out on what is potentially the most cost effective marketing channel: Search

Additionally FIRST carried out a consumer research study which reveals that people typically use Google’s search engine when researching or looking to purchase consumer electronics, followed by the second most common way, which is 'to directly go to the known store'.
Electronic stores therefore need sustained focus on natural search optimisation if they want to increase their market share online and capture more of the non brand related search.

These and other valuable insights are available in this full report, in which FIRST used its bespoke metric called RBR (Ranking Based Reach) to estimate how well a company is ranking within Google’s search engine.

Visit their website to get more information on their digital marketing services or download other industry reports and case studies.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

March 2017: Commerce Commission Delays Decision On Fairfax-NZME

The Commerce Commission has delayed its decision on the proposed merger between NZME and Fairfax Media's New Zealand assets, saying the deal is complex and it needs more time to assess the impact on both news content and the advertising market. More>>

ALSO:

Plan Plan: Permanent Independent Hearings Panel Proposed For Planning

The Productivity Commission recommends creating a permanent independent hearings panel like the one that cut through local politics to settle Auckland’s Unitary Plan, for the whole country. More>>

ALSO:

Statistics: NZ Jobless Rate Falls To 5.1% Under New Methodology

New Zealand's unemployment rate fell more than expected in the second quarter as Statistics New Zealand adopted a new way of measuring the labour market to bring the country in line with international practices, and while a growing economy continued to support jobs growth. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news