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Call for Entries - the TVNZ NZ Marketing Awards 2014

Media Release: 10 April 2014

Seeking Outstanding Marketers and Industry Leaders to go down in Marketing History
as Winners of the 2014 TVNZ NZ Marketing Awards

The call for entries into the 2014 TVNZ NZ Marketing Awards is now open.

These Awards, now in their 23rd year, recognise and celebrate the skills, expertise and work of marketing professionals that result in great business outcomes for their organisations and provide thought leadership for the industry, across the full scope of the marketing discipline. Judged by senior marketers and leading CEOs, taking home a marketing award is recognised as an honour in the industry; a mark of brilliance, drive and the ability to achieve. They are the only awards programme in New Zealand that focus on the essential business disciplines and business benefits of great marketing.

The TVNZ NZ Marketing Awards are presented in partnership by the Marketing Association and NZ Marketing Magazine.

“As we hunt for this year’s winners, the theme is all about celebrating work that’s going to ‘Make Marketing History’” said Vincent Heeringa, Publisher, NZ Marketing Magazine. “We have an illustrious history of marketing leadership, innovation and creativity in this country, so entrants will need to demonstrate that creativity, energy, tenacity and dedication – and have the results to prove it”, he added.

MA Chairman, Debra Hall, noted that two new categories have been introduced into the Industry Awards section: Healthcare and Media/Publishing. “We are really looking forward to seeing marketers in these new categories recognised amongst their peers”, she said.

The Industry Awards acknowledge marketing initiatives and/or projects that are clear examples of marketing leadership and success within each industry sector, and the Judges’ Choice Awards recognise excellence in specific disciplines of marketing, regardless of the industry.

There are no changes to the Individual awards: Rookie Marketer of the Year, Marketer of the Year and the Marketing Excellence Award, presented last year to Mark Callaghan, CEO, Frucor Beverages. Nominations for inductees into the Marketing Hall of Fame are also sought. Last year we saw a 15% increase in the number of entries.

Heading up the sponsor line-up again this year is TVNZ, with Colmar Brunton, Boston Digital, BrandWorld, Image Centre Group, Mailshop, Morton Estate, News Works, New Zealand Trade & Enterprise and new sponsors APN and Ubiquity.

The search now begins for the next 26 winners keen to have their names etched in marketing history. Entry forms and a full list of categories are available at the Awards website.

Entries close Friday 23 May 2014 at 5pm. An extended ‘late entries’ deadline of 5pm on Friday 30 May is available (at a nominal fee). More information on applying for late entry is available at the Awards website:


About the TVNZ NZ Marketing Awards

The TVNZ NZ Marketing Awards are a celebration of everything that makes marketing great in New Zealand and beyond. And the only awards programme in New Zealand that focuses on the essential business disciplines, and business benefit, of great marketing.


Open to automobile manufacturers, fleet operators, leasing companies and dealer groups; as well as individual dealerships and providers of vehicle parts and/or accessories.

Open to businesses whose products and services are directed toward other businesses – for example delivery companies, business software companies, business course providers and more.

Consumer Products and Services

Open to companies whose main focus is to market and sell products and/or services for personal consumption by directly engaging and effectively influencing the consumers’ path to purchase. This can include companies specialising in non FMCG consumer durables, appliances, consumer services, and packaged products etc. (Please note: you may not enter this if entered in FMCG)

Open to New Zealand businesses who export products or services from New Zealand to other countries.

Fast Moving Consumer Goods
Open to companies of all sizes that market products which are purchased on a regular basis, usually inexpensive, and the result of a low-involvement decision-making process. (Please note: you may not enter this if entered in consumer products and services)

Financial & Banking
Open to any organisation which provides the market with banking, securities, investments, loans, real estate, credit cards, insurance or other financial products or services.


This category is open to entries from all healthcare providers, suppliers and resellers operating in this forward-thinking industry.

Lifestyle / Travel / Leisure
Open to providers of travel and transportation services (e.g. airlines, hotels, car rental firms, mass transit systems), tourism providers, cultural attractions, sports, entertainment, wellness, beauty, venues and vacation properties. Retail and online travel agencies are also included in this category.


Open to entries from organisations including radio, television, newspaper, magazine and digital, as well as service providers that operate within these industries.

Not-for-Profit Open to not-for-profit organisations/charities only, whose activities involve fundraising, community services or any other activity where profit is not used as a measure of success (does not include Public Sector).

Public Sector
Open exclusively to government departments and State-Owned Enterprises. (does not include Not-for-Profit)

Open to retail operations where the majority of business comes from direct purchase by consumers – for example supermarkets, fast food restaurants, and clothing and accessory outlets.

Open to both the recipients of sponsorships and the sponsors themselves, this category honours and rewards outstanding partnerships in the sport, art and cause-related sponsorship arenas.

Open to companies whose main business lies in providing technology based products and/or services such as hardware, software, applications, accessories or electronic entertainment (gaming). Biotech, agritech and hitech manufacturing are also included in this category.

Open to communications and utility companies such as telecommunications carriers, electric/gas power companies, and Internet and broadband service providers.


Emerging Business/New Brand
Awarded to the best example of commercial success from the creation of a new product, service or entire business to meet a market need/opportunity. Note that the business must be less than two years old in order to be eligible.

Awarded to the entry which has implemented the most original solution to a marketing problem or opportunity

Awarded to the most outstanding example of a situation where customer/market insight was used to optimise marketing performance; design a product or service in fulfilment of a customer need; or increase customer loyalty, retention, satisfaction and/or profitability.

Marketing Leadership
Awarded to the entry that has best demonstrated marketing leadership and improved marketing performance through effective employee/stakeholder engagement in a successful marketing initiative/project.

The judges will be looking for the entry that can best demonstrate marketing’s commitment to and / or innovation in sustainability.

Awarded to the best example of where marketing identified and led to the transformation of a market category, brand or entire business.


Rookie Marketer of the Year Award
An award open to people who have up to two years’ experience in marketing, which will be awarded to an entrant who has made a significant contribution to a marketing project or initiative within their company in the last 12 months.

Marketer of the Year Award
An award to recognise an exceptional marketing professional. The judges are looking for a marketing leader who has achieved outstanding results throughout his or her marketing career, with an emphasis on achievements in the past 12 months.

Marketing Excellence
An award to celebrate the CEO of an organisation that has demonstrated a consistent commitment to marketing excellence. This should be demonstrated by the adoption of a superior marketing strategy which has driven business success (over a period of not less than three years).

Marketing Hall of Fame
An award for individuals who has made an exceptional contribution to the New Zealand marketing industry, who has distinguished themselves in marketing and/or related fields; contributed to the betterment of marketing and its reputation; individually motivated others to excel by mentoring, inspiring, training or volunteering; and completed their primary careers.

About Tangible

Tangible Media is the publisher of NZ Marketing magazine and its sister brand Tangible is one of the largest New Zealand owned publishing companies producing multi-award winning titles such as Idealog, Dish, Good, Habitat and many more.

About Image Centre
New Zealand's premier multichannel visual communications company.

With origins as a pre-press company Image Centre offers creative services including strategy, brand development, web and app design, digital signage, video and TV, retail marketing and digital, offset and grand-format printing all under one roof.

Image Centre is privately owned by its founding shareholders and key members of the management team.

About the Marketing Association

Our Vision and Mission

The Marketing Association (MA) is the hub of New Zealand’s marketing industry, the heart of our marketing community and a centre of excellence for all things marketing.

The MA’s mission is to set the standard for professional marketing in New Zealand and to facilitate a vibrant community of engaged marketing and business professionals who together foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.

On behalf of the business community in New Zealand, MA facilitates and promotes best practice, responsible marketing and champions self-regulation over government legislation so that:

Businesses can continue to freely and creatively take their brands, products and services to market without undue restrictions or unnecessary compliance costs

The marketing profession and those representing it (marketers and business leaders) deliver the best return on marketing spend to achieve real business results

Marketing remains a key economic enabler in New Zealand

The Marketing Association acknowledges New Zealand Post, Ipsos and IBM as Principal Business Partners. Their continued support in facilitating a vibrant and competitive marketing industry in New Zealand is truly second to none.

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