Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tech-Savvy Gen-Y Top Investment for Kiwi Businesses

Tech-Savvy Gen-Y Top Investment for Kiwi Businesses

By Fleur Revell
14 April 2014


A leading business executive says investing in tech-savvy Gen-Y employees is the way forward in today’s market, and that Kiwi companies should resist giving them a bad rap.

The general manager for Domino’s New Zealand, Scott Bush, says today’s youths are often criticised for their constant use of digital devices.

However, the close connection that Gen-Y shares with the digital space makes them valuable employees, he says.

“The ceaseless interaction of NZ’s youth with their portable online devices means they are constantly consuming information, increasing their offering to a company on a macro level,” he says.

“Gen-Y are more worldly than the generations before them because of their ability and opportunity to access the digital world, and businesses need to tap into this and make the most of its relevance in today’s market.”

Bush says the digital space is becoming increasingly important for businesses to engage with their growing tech-savvy consumers.

While 60% of Domino’s sales are now processed online, Bush predicts this will rise to 80% within the next three years.
Bush says up to 90% of the company’s staff in NZ are from the Gen-Y age group.

By employing Gen-Y staff, companies can arm themselves with a better insight into the needs of consumers who use digital platforms, he says.

“The key is for companies to employ those who understand how to communicate with customers through this channel, and make a return on their affiliation with this forum,” he says.

Bush says that Domino’s gives new employees the option to do their training online, to help them better communicate with their young staff.

He says that Gen-Y offer not only digital expertise, but also malleability in an ever-changing world.

“The next generation are a flexible group who are constantly getting used to new devices. With good mentoring and support they can be invaluable to a business,” he says.

Bush says he expects the Quick Service Restaurants (QSR) industry will become increasingly technologically advanced over time.

Food deliveries will likely be able to be tracked street by street, similar to a GPS, in the coming years, he says.

“Our ongoing aim as a company is to continue to innovate so we can give customers as much control of their experience as possible,” he says.

“We’d like to see Domino’s in New Zealand become the largest digital retailer in the country as it is currently in Australia,” says Bush.

Other changes the food industry will likely see is an internationally-influenced better quality offering of ingredients from QSRs, he says.

“An international food industry trend which is already infiltrating into the Kiwi market is to deliver high quality foods, like our lava cakes and now white chocolate panna cotta, to the masses for a great value price,” says Bush.

“Ingredients that once seemed exclusive to restaurants are now being offered to consumers through QSRs for a low cost.”

For more information or to order Domino’s through the new online order site visit http://www.dominospizza.co.nz on your online device.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Employment: ANZ Proposes Casualisation In Whangarei Stores

ANZ workers in Whangarei could see their incomes drop by 20 to 40 percent if the bank’s proposal to reduce the number of full-time positions goes ahead says FIRST Union national organiser Tali Williams. More>>

Finance: BNZ Develops Specialist Tāmaki Māori Banking Team

BNZ develops specialist Tāmaki Māori Banking Team to support Māori as Auckland grows More>>

Pharmaceuticals: Commerce Commission To Consider Pharmaceuticals Merger

The Commerce Commission has received an application from Pfizer Inc. seeking clearance to acquire all of the shares in Hospira Inc. More>>

Real Estate: Housing Unaffordability Issues Spread

Surging house prices in Auckland and Queenstown last month pushed home ownership even further beyond the reach of first home buyers in the two districts, according to the AMP360 Home Loan Affordability Report for March. More>>

Statistics NZ: Annual Exports To China Dip Below Australia

The value of goods exports to Australia ($8.7 billion) surpassed those to China for the year ended March 2015, Statistics New Zealand said today. More>>

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news