Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Royal Visit results in great exposure for Explore Group

Royal Visit results in great exposure for Explore Group and NZ tourism

The highly publicised match race between the Duke and Duchess of Cambridge on Friday shone the international media spotlight brightly on Explore Group, New Zealand’s preeminent marine tourism operator.

Explore Group were proud to be part of the event supplying the yachts and crew for the Royal event.

Experiencing unprecedented attention the resulting exposure has included prime placement in print, television and social media around the world.

The event received front page media coverage in international press publications including The Guardian, Daily Mail and Daily Mirror in the UK and interviews with key Explore crew went out across TV networks internationally including CNN, ABC and Sky News.

In the 24hours following the event the company’s website doubled its visitor numbers and social media engagement swelled with over 25,000 responding to the match race through Twitter and Facebook. The Royal visit dominated social media throughout the official tour with keywords #RoyalTourNZ and #RoyalVisitNZ trending throughout the week.

Although hard to quantify, the value of high profile international media coverage easily exceeds multi-million dollar exposure, not only to those directly involved with events on the official Royal itinerary but for New Zealand tourism in general with the official tour covering a wide scope of what New Zealand can offer the international traveller.

Explore Group’s authentic America’s Cup sailing experiences are available to the public, sailing from Auckland’s viaduct daily, as well as being available for exclusive charter and corporate events.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Skodafone Goneski: Sky TV, Vodafone Drop $3.44 Billion Merger Plan

Sky Network Television and Vodafone New Zealand have terminated their merger agreement which aimed to create the country's largest telecommunications and media group, and have withdrawn an appeal against the Commerce Commission's rejection of the plan. More>>

Quake Insurance: Reforms To EQC Act Announced

· Increasing the monetary cap from $100,000 (plus GST) to $150,000 (plus GST) for EQC building cover.
· Clarifying EQC land cover is for natural disaster damage that directly affects the insured residence or access to it... More>>

ALSO:

Reserve Bank: Official Cash Rate Unchanged At 1.75 Percent

Global economic growth has increased and become more broad-based. However, major challenges remain with on-going surplus capacity and extensive political uncertainty... More>>

Kaikōura Earthquake: Private Insurers Receive $1.8b Claims

Insurance Council Chief Executive Tim Grafton said most is for commercial loss at $1.36 billion, with residential claims amounting to over $460 million. “...We have a high level of confidence that most people will have received settlement offers by the end of this year." More>>

ALSO:

Forms And Data: New Proposals To Simplify Personal Income Tax

The Government is proposing to make tax simpler for individuals, with people whose only income is from a salary, wages or investments no longer being required to file tax returns to receive tax refunds or to calculate any additional tax. More>>