Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Royal Visit results in great exposure for Explore Group

Royal Visit results in great exposure for Explore Group and NZ tourism

The highly publicised match race between the Duke and Duchess of Cambridge on Friday shone the international media spotlight brightly on Explore Group, New Zealand’s preeminent marine tourism operator.

Explore Group were proud to be part of the event supplying the yachts and crew for the Royal event.

Experiencing unprecedented attention the resulting exposure has included prime placement in print, television and social media around the world.

The event received front page media coverage in international press publications including The Guardian, Daily Mail and Daily Mirror in the UK and interviews with key Explore crew went out across TV networks internationally including CNN, ABC and Sky News.

In the 24hours following the event the company’s website doubled its visitor numbers and social media engagement swelled with over 25,000 responding to the match race through Twitter and Facebook. The Royal visit dominated social media throughout the official tour with keywords #RoyalTourNZ and #RoyalVisitNZ trending throughout the week.

Although hard to quantify, the value of high profile international media coverage easily exceeds multi-million dollar exposure, not only to those directly involved with events on the official Royal itinerary but for New Zealand tourism in general with the official tour covering a wide scope of what New Zealand can offer the international traveller.

Explore Group’s authentic America’s Cup sailing experiences are available to the public, sailing from Auckland’s viaduct daily, as well as being available for exclusive charter and corporate events.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news