Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Royal Visit results in great exposure for Explore Group

Royal Visit results in great exposure for Explore Group and NZ tourism

The highly publicised match race between the Duke and Duchess of Cambridge on Friday shone the international media spotlight brightly on Explore Group, New Zealand’s preeminent marine tourism operator.

Explore Group were proud to be part of the event supplying the yachts and crew for the Royal event.

Experiencing unprecedented attention the resulting exposure has included prime placement in print, television and social media around the world.

The event received front page media coverage in international press publications including The Guardian, Daily Mail and Daily Mirror in the UK and interviews with key Explore crew went out across TV networks internationally including CNN, ABC and Sky News.

In the 24hours following the event the company’s website doubled its visitor numbers and social media engagement swelled with over 25,000 responding to the match race through Twitter and Facebook. The Royal visit dominated social media throughout the official tour with keywords #RoyalTourNZ and #RoyalVisitNZ trending throughout the week.

Although hard to quantify, the value of high profile international media coverage easily exceeds multi-million dollar exposure, not only to those directly involved with events on the official Royal itinerary but for New Zealand tourism in general with the official tour covering a wide scope of what New Zealand can offer the international traveller.

Explore Group’s authentic America’s Cup sailing experiences are available to the public, sailing from Auckland’s viaduct daily, as well as being available for exclusive charter and corporate events.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news