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Armstrong Expands Into Auckland Market

Armstrong Expands Into Auckland Market

Leading New Zealand motor vehicle retailer Armstrong Motor Group makes its Auckland debut with the acquisition of two high profile Toyota dealerships.

New Zealand owned and operated Armstrong Motor Group has this month taken ownership of Great North Road and Mt Wellington Toyota Dealerships from Sir Colin Giltraps’ Giltrap Group.

Armstrong Motor Group, founded in Christchurch in 1993, has grown steadily to become one of the largest and most successful automotive retail businesses in the country.

The deal increases Armstrong Motor Group’s retail footprint to eleven dealerships across eight markets, representing 20 authorised franchise brands and employing over 350 people.

Armstrong founder and CEO Rick Armstrong said the acquisition is a significant step in the company’s growth strategy, “We’ve had our eye on the Auckland market for some time now but have been waiting for the right opportunity. New Zealand’s number one selling vehicle brand, in the biggest selling vehicle market, was an opportunity we jumped at”, he continued.

The Auckland City and Mt Wellington dealerships, which sell 100 new vehicles per month and the same in second hand vehicles, are currently ranked the number two and three best-performing Toyota dealerships in the country.

The company is thrilled about its investment in the Toyota brand, “Toyota is an iconic Kiwi brand with an unprecedented range of products for all New Zealanders, from families to the commercial sector. We’ve been impressed with the company’s focus on quality, market leading technology and innovative styling - that the brand hopes will attract a younger driver, said Armstrong.

Armstrong, who has relocated from the company’s headquarters in Wellington to Auckland to run the two dealerships, said he is looking forward to working with the Toyota team to inject the Armstrong’s personal approach into the day-to-day running of the dealerships, “Armstrong Motor Group has over the years built a reputation for exceptional customer service and customer care programmes, which we are focused on implementing in Auckland as quickly as possible.”


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