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Emirates Airline A380 Now Taking Off at the Dubai Mall

News Release, 16 April 2014

Emirates Airline A380 Now Taking Off at the Dubai Mall

Emirates Airline has brought a public A380 flight simulator and an official airline merchandise store to the world’s most visited mall destination, The Dubai Mall.

The Emirates A380 Experience is located at The Village at The Dubai Mall, introducing visitors to the flight deck of the double-decker aircraft, and allowing guests to experience the thrill of taking off from 12 of the world’s busiest airports and landing in different weather conditions. Adding to the excitement, guests will be scored on how well they navigate the aircraft, allowing them to compete against family and friends.

This is the airline’s second such project, having launched the Emirates Aviation Experience in London last year to a strong public reception.

New Zealand travellers have the opportunity for a passenger experience on the aircraft with three daily Emirates A380 flights from Auckland to Dubai and beyond via Australia.

“Emirates is the largest operator of the A380 with 47 in our fleet, and it is an immensely popular aircraft with our customers. We are delighted to present aviation enthusiasts with another unique perspective to the world’s largest passenger aircraft with the Emirates A380 Experience,” said His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group,

“Based on what we’ve seen in the UK, we believe the Emirates A380 Experience will be a very popular activity for mall visitors as well as for team building activity from corporate groups,” said Sheikh Ahmed.

“By bringing the Emirates A380 Experience and the Emirates Official Store to Dubai Mall, we aim to connect with a broader audience in a high-traffic lifestyle environment and provide them with a piece of the Emirates brand experience regardless of when they next travel,” he added.

Guests of the Emirates A380 Experience will have the chance to fly past Paris’ historic sites, soar over the canals of Amsterdam, and take in Hong Kong’s unmistakable cityscape, all on high-definition screens.

Just steps away, the newest Emirates Official Store carries the airline’s full range of merchandise - everything from model aircraft and clothing to the Little Travellers collection and travel accessories - and will stock the full line of football shirts from the airline’s global sponsorships. The store is the airline’s 10th retail location in the region, and its first outlet in a mall.

Starting as a line of corporate giveaways, Emirates has progressively developed its range of branded merchandise eventually launching its first Emirates Official Store in 1996. Emirates merchandise has grown in both range and popularity, and can be found being used, worn, collected and displayed by its customers and fans around the world. With hundreds of items on offer, shoppers at The Dubai Mall can take home a memory of Emirates as a memento or gifts for their loved ones.


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