Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A million eyes Telecom’s internet television service

A million eyes Telecom’s internet television service

Telecom might have a market of more than a million New Zealand adults interested in using its internet television service if the content and price are affordable.

An independently conducted survey by Horizon Research finds 32.2% of adults, equivalent to 1,030,780 people, say they might use Telecom’s proposed new service if the content and price are affordable.

Overall, a nett 48.7% of respondents, equivalent to 1,557,000 New Zealanders 18+, say they might use Telecom’s proposed new service. Among those who said they watched SKY in the past month, 56% - equivalent to 813,000 people 18+ - said they might use Telecom’s proposed new service.

Some 47.4% of adults (1,516,326 people) say they are not interested in the service.

The nationwide survey of 2,567 respondents aged 18+finds one of the most attractive offers Telecom might make to prospective internet television service users is to bundle it with mobile, landline and internet service to reduce a consumer’s cost overall.

Some 24.8% of respondents, the equivalent of 793,353 people 18+, say they might use the service if they were offered lower costs on bundled services.

Some 3.8% said they would like to use the service (no other conditions attached), the equivalent of 121,562 adults nationwide.

The new service, for which no prices or content have yet been announced, might also affect Sky TV content sales.

Some 2.6% of adults (83,174) said they were already using Sky’s 10-channel SKY GO mobile TV service and another 2.4% (76,776 people) wanted to.

However, 11.2% (358,288 people) said they would cancel Sky TV if Telecom’s service and content were affordable.

Some 10.2% (345,492 people) said they might reduce the numbers of services they buy from Sky TV if Telecom’s service content and price were affordable.

Overall, a nett 32% of those who watched Sky in the past month, equivalent to 462,200 people 18+, said they might cancel Sky or reduce the number of services they buy from SKY.

The survey was undertaken between February 14 and March 6, 2014, using Horizon’s national HorizonPoll panel, representing the adult population. Results are weighted. The maximum margin of error at a 95% confidence level is +/- 1.9%.

Telecom at that time was intending to call its service ShowmeTV, but has since said it will use another name because of potential clashes with other businesses using similar names.

Top line survey results are:

Putting price and content aside for a moment, overall which of these applies to you if any?
Please select all that apply
A. I already use the 10-channel SKY GO mobile TV service
2.6%
B. I would like to use the SKY GO TV mobile service
2.4%
C. I would like to use the new ShowmeTV service
3.8%
D. I might use the ShowmeTV service if the content and price are affordable
32.2%
E. I would cancel Sky TV if ShowmeTV's content and price are affordable
11.2%
F. I might reduce the number of services I buy from Sky TV if ShowmeTV's content and price are affordable
10.8%
G. I might use ShowmeTV if it meant my overall cost for mobile, landline and internet services were reduced
24.8%
H. I would like to use some other TV internet service
8.7%
I. I am not interested in this service
47.4%

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news