Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A million eyes Telecom’s internet television service

A million eyes Telecom’s internet television service

Telecom might have a market of more than a million New Zealand adults interested in using its internet television service if the content and price are affordable.

An independently conducted survey by Horizon Research finds 32.2% of adults, equivalent to 1,030,780 people, say they might use Telecom’s proposed new service if the content and price are affordable.

Overall, a nett 48.7% of respondents, equivalent to 1,557,000 New Zealanders 18+, say they might use Telecom’s proposed new service. Among those who said they watched SKY in the past month, 56% - equivalent to 813,000 people 18+ - said they might use Telecom’s proposed new service.

Some 47.4% of adults (1,516,326 people) say they are not interested in the service.

The nationwide survey of 2,567 respondents aged 18+finds one of the most attractive offers Telecom might make to prospective internet television service users is to bundle it with mobile, landline and internet service to reduce a consumer’s cost overall.

Some 24.8% of respondents, the equivalent of 793,353 people 18+, say they might use the service if they were offered lower costs on bundled services.

Some 3.8% said they would like to use the service (no other conditions attached), the equivalent of 121,562 adults nationwide.

The new service, for which no prices or content have yet been announced, might also affect Sky TV content sales.

Some 2.6% of adults (83,174) said they were already using Sky’s 10-channel SKY GO mobile TV service and another 2.4% (76,776 people) wanted to.

However, 11.2% (358,288 people) said they would cancel Sky TV if Telecom’s service and content were affordable.

Some 10.2% (345,492 people) said they might reduce the numbers of services they buy from Sky TV if Telecom’s service content and price were affordable.

Overall, a nett 32% of those who watched Sky in the past month, equivalent to 462,200 people 18+, said they might cancel Sky or reduce the number of services they buy from SKY.

The survey was undertaken between February 14 and March 6, 2014, using Horizon’s national HorizonPoll panel, representing the adult population. Results are weighted. The maximum margin of error at a 95% confidence level is +/- 1.9%.

Telecom at that time was intending to call its service ShowmeTV, but has since said it will use another name because of potential clashes with other businesses using similar names.

Top line survey results are:

Putting price and content aside for a moment, overall which of these applies to you if any?
Please select all that apply
A. I already use the 10-channel SKY GO mobile TV service
2.6%
B. I would like to use the SKY GO TV mobile service
2.4%
C. I would like to use the new ShowmeTV service
3.8%
D. I might use the ShowmeTV service if the content and price are affordable
32.2%
E. I would cancel Sky TV if ShowmeTV's content and price are affordable
11.2%
F. I might reduce the number of services I buy from Sky TV if ShowmeTV's content and price are affordable
10.8%
G. I might use ShowmeTV if it meant my overall cost for mobile, landline and internet services were reduced
24.8%
H. I would like to use some other TV internet service
8.7%
I. I am not interested in this service
47.4%

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news