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Free tips on long term success for innovative local business

Free tips on long term success for innovative local businesses

Christchurch, April 17, 2014 - Kiwis are known for their can-do attitude and clever ideas, but how many actually make it to market and provide the innovative thinker with the business of a lifetime?

Not as many as should do. It’s a challenge, but the key is doing the long term thinking up front to achieve sustainable success.

A practical, free seminar being held on May 5 at the Westpac Hub covers the life cycle of innovative ideas, with a particular focus on the agribusiness and food technology sectors.

Led by intellectual property (IP) expert Jonathan Lucas of James & Wells, and Catalyst director Jane Lancaster, the seminar will enable local Christchurch innovators to make the most of their ideas by:

• Planning for challenges their products or services could face;
• Capturing and exploiting their intellectual property;
• Turning business cost into business opportunity; and
• Combining customer value with innovation and product stewardship.

Jonathan is a senior associate who specialises in helping clients of all sizes to formulate and execute IP strategies. His particular expertise is in protecting innovative ideas using patents and registered designs across a broad range of technologies.

People need to register for the free event, which is being held on May 5 from 4pm to 5pm at the Westpac Hub by emailing

For more details please visit


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