Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wine awards that deliver commercial benefits

Winemakers encouraged to enter wine awards that deliver commercial benefits

Entries for the 2014 New World Wine Awards open on 12 May and top winemakers are encouraging their peers to enter. In addition to the distinction of an award that recognises quality on the same international scale as all other wine competitions, winning winemakers are guaranteed national distribution in New World supermarkets and extensive brand exposure, driving sustained sales.

Simon Swa from Peregrine Wines, which won two gold medals last year for their Saddleback range, says the promotion of New World Wine Awards award-winning wines is a key point of difference from other wine shows.

“There is a well-planned program of in-store promotions, online publicity and printed media that is triggered by a medal win so the commercial benefits are immediate and meaningful. Without doubt, we have enjoyed a notable increase in sales and a heightened level of brand awareness,” said Swa.

Last year 364,000 bottles of the Top 50 wines, with a retail value of $4.7m, were sold throughout New World supermarkets in the first six weeks of the results being announced; the Champion White Wine, Spy Valley’s Marlborough Chardonnay 2012, sold out in a week. That volume of sales in the first six weeks was over 21% higher than in the corresponding period in the previous year, reflecting increasing awareness among consumers of the integrity of these wine awards.

Julie Ibbotson from Saint Clair Family Estate says that alongside a range of other positive reviews and medal results from wine shows all over the world, Saint Clair values the opportunity to showcase their wines at the New World Wine Awards each year.

“The New World Wine Awards has become another credible fixture in the annual New Zealand wine show calendar. Wine show judging credibility is essential and at the New World Wine Awards this has always been of a consistently high calibre,” she said.

The New World Wine Awards is also the only wine show in New Zealand that has a low alcohol category, providing an opportunity for wineries that are at the forefront of responding to consumer demand for high quality reduced or low alcohol wines to benchmark their wines. In addition, the closing date for entries has been extended, which enables more new vintage wines to be entered.

The New World Wine Awards is judged by an independent panel of 13 expert wine judges who blind-taste each wine over the course of two days, using the same internationally recognised 20-point system as other leading wine competitions to ensure the winning wines are the best examples of their type. The only difference is that all wines entered must retail for below $25 a bottle and there must be at least 6,000 bottles of each wine available for sale, responding to consumer demand for high quality but affordable and widely available wines.

This year the judging panel will include Sam Harrop as the guest international judge. Voted the ‘10th most influential wine consultant in the world’ by Drinks Business in 2013, he is also one of only 312 wine experts globally to hold the prestigious Masters of Wine qualification.

The judges will award Gold, Silver and Bronze medals, and a Champion Red, White and Bubbles overall. In addition to the distinction of an award, the top 50 wines will be showcased in 137 New World stores nationwide, online and in the New World Wine Awards booklet.

Entries to the competition close on Friday 20 June. All details are at www.wineshow.co.nz

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fossils: Ancient Penguins Lived Alongside Dinosaurs?

Penguins are much older than previously thought and their evolution probably dates back to the days of the dinosaurs, according to research on the fossilised leg bone and toes of a giant ancient penguin found in rocks near Waipara, North Canterbury. More>>

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news