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Harcourts Real Estate Sees Record Month for Website Traffic

Harcourts Real Estate Sees Record Month for Website Traffic

Real Estate Group Harcourts International Ltd, received a record number of visitors to both their Australian and New Zealand company websites in the month of March.

Website traffic to the New Zealand company website for the month reached an all-time high with over 315,000 visitors, and the Australian company website recorded just over 227,000 visitors in the same month.

37% of visitors to the New Zealand company website were actually new clients and 87% of visitors were from New Zealand, an additional 10,000 visits came from users in Australia, USA and the UK. 38% of visitors to the site used a mobile or tablet device. Page views were also high and topped over 2,460,000 for March.

Chief Information Officer for Harcourts International Ltd, Jason Wills, said March had been one of the biggest months in history for Harcourts. “February and March have historically been our busiest months for real estate sales in the New Zealand and Australian markets and this has impacted the traffic to our website. Buyers are engaging heavily with our website - both mobile and desktop versions, and the extra-large photos, detailed property information and new innovative walk-through video tours are proving to be popular,” he said.

Website traffic to the Australian company website was up 29 per cent from March in the previous year and 57 per cent of visitors to the website came by way of organic search, with 11.8 per cent coming direct to the website and 31.2 per cent by way of referring websites.

Mr Wills said there had been great results from the use of search engine optimization, “We’ve also worked closely with our Search Engine Optimization partner company Traff1k, to improve our organic search. The results to date are outstanding.”

www.harcourts.co.nz is one of New Zealand’s first property websites. It was built late 1995 and has had eight facelifts over the 19 years. Harcourts has the number one real estate company website in New Zealand.

www.harcourts.com.au was established in 1999, the website has undergone eight facelifts in the last 15 years and is one of the top real estate company websites in Australia.

About Harcourts

With over 780 offices in eight countries, Harcourts is one of the fastest growing real estate group’s in the world.

Harcourts offers a full range of real estate services, specialising in residential, commercial and rural property sales as well as property management services. Harcourts works closely with several affiliate groups including Mortgage Express, Strand Conveyancing, Landmark Harcourts, Luxury Property Selection, NAI Harcourts and Harcourts Complete to offer clients a comprehensive real estate solution.

In 2008, Harcourts launched its charitable arm, The Harcourts Foundation to provide support that helps, grows and enriches our communities. In 2013, Harcourts celebrates its 125 year anniversary.

ENDS

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