Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Great Pacific Garbage Patch - The 8th Continent

MEDIA RELEASE APRIL 2014

The Great Pacific Garbage Patch - The 8th Continent

Planning a mid winter get away? Why not head to “The Secret Continent”, or at least check it out to see if it’s your kind of thing. There’s no doubt that you’re going to be surprised.

Supported by the Earth Day Network, eco-conscious carbonated drinks maker, SodaStream, has kicked off a global campaign called 'The Secret Continent' to draw attention to the giant island of plastic waste floating in the ocean, known as the Great Pacific Garbage Patch.

Designed to raise awareness about the harmful plastic waste created by big soda companies, “The Secret Continent” is a fun way to raise awareness about the issue, promoting The Great Garbage Patch as an imaginary resort destination.

The more serious side of this campaign includes a petition asking global leaders to stop ignoring this environmental disaster; The Great Pacific Garbage patch is more than four times the size of New Zealand and growing. It is harming ecosystems, marine life and the planet.

Scarlett Johansson has signed the petition and says “I am honored to be a part of a project that is powered by such noble intentions and goals. The Secret Continent inspires people to change the way they live. Products like SodaStream aid in the reduction of our carbon footprint, a feat that is vital to preserving the planet for our children.”

Through this unique whimsical approach, SodaStream hope to make this environmental message heard all over the world and promote a bottle free planet through environmentally friendly products like SodaStream.

New Zealanders can show their support by signing the online petition asking for leaders of the world to recognise The Great Pacific Garbage Patch as the 8th continent and stop ignoring this environmental disaster.

Together, we can show global leaders that this is a serious issue that can no longer be ignored!

www.secretcontinent.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news