Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


300 international tourism buyers prepare for TRENZ 2014


300 international tourism buyers prepare for TRENZ 2014


Almost 300 tourism and travel buyers from around the world will converge on Auckland next month to attend TRENZ 2014, eager to discover what new and exciting tourism products New Zealand has to offer consumers in their home markets.

TRENZ, 18-21 May, Queens Wharf, Auckland, is New Zealand’s $24 billion tourism industry’s largest annual international trade show. This year 260 of New Zealand’s leading tourism operators will showcase their products to the 300 buyers who are the most influential in terms of generating international visitors to New Zealand.

“Highlighting the importance of TRENZ, 85% of buyers at last year’s event said it was more important than any other marketing and purchasing activities they undertake,” says Tourism Industry Association New Zealand (TIA) Communications Manager Ann-Marie Johnson.

“Buyers are coming from 30 countries to attend TRENZ 2014, including traditional visitor markets such as Australia, the UK and the USA, and newer markets where New Zealand tourism is targeting high-value visitors, such as Brazil and Indonesia.

“We are very pleased to see that the number of buyers attending from India has increased to 14, up from 10 at last year’s event. India is a visitor market seen to hold enormous promise for New Zealand.”

Ms Johnson says there is also a big increase in the number of buyers coming from China, New Zealand’s fastest growing visitor market and one where there is potential for significant growth. 70 buyers from China, including Hong Kong, are attending, up from 53 last year.

“TRENZ is a fantastic opportunity for New Zealand’s high quality tourism operators to negotiate contracts and build relationships with international buyers – vital for growing their business now and over the long-term.”

Tourism New Zealand's General Manager Corporate Affairs, Chris Roberts, says TRENZ is a key event on the travel trade's annual calendar.

"Bringing key international travel sellers to New Zealand, to experience first-hand the very product they promote, ensures they are knowledgeable about our country and tourism offering and are able to effectively sell it as a holiday destination.

“With buyers attending from across our traditional markets, growth markets and priority emerging markets we are looking forward to a busy four days building on our work offshore to promote New Zealand and our unique tourism experiences.”

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Development: Screen Precinct Earmarked For Hobsonville Point

Auckland Council’s Auckland Development Committee has today passed a recommendation to create a screen precinct on council-owned land at Hobsonville Point. More>>

ALSO:

Scoop Business: NZ Business Confidence Plummets To Lowest Level Since GFC

New Zealands business confidence plunged to the lowest level in three years in the second quarter as companies became pessimistic about profitability expectations. More>>

ALSO:

Oceans: NZ Jumps Into International Shark Agreement

New Zealand has boosted the protection of sharks by signing the Memorandum of Understanding on the Conservation of Migratory Sharks. More>>

ALSO:

Insurance: EQC To Double Payout, Scrap Contents Insurance

New Zealand’s Earthquake Commission may double its payout amount, scrap contents insurance and process claims through private insurers under the government’s long-running review of funding and management of the state-run earthquake insurer. More>>

ALSO:

Gordon Campbell: On Tiwai Point (And Saying “No” In Greece)

Its hard to see how Rio Tinto’s one month delay in announcing its intentions about the Tiwai Point aluminium smelter is a good sign for (a) the jobs of the workers affected or (b) for the New Zealand taxpayer. More>>

ALSO:

Half Empty: Dairy Product Prices Extend Slide To Six-Year Low

Dairy product prices continued their slide, paced by whole milk power, in the latest GlobalDairyTrade auction, weakening to the lowest level in six years. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news