Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


300 international tourism buyers prepare for TRENZ 2014

300 international tourism buyers prepare for TRENZ 2014

Almost 300 tourism and travel buyers from around the world will converge on Auckland next month to attend TRENZ 2014, eager to discover what new and exciting tourism products New Zealand has to offer consumers in their home markets.

TRENZ, 18-21 May, Queens Wharf, Auckland, is New Zealand’s $24 billion tourism industry’s largest annual international trade show. This year 260 of New Zealand’s leading tourism operators will showcase their products to the 300 buyers who are the most influential in terms of generating international visitors to New Zealand.

“Highlighting the importance of TRENZ, 85% of buyers at last year’s event said it was more important than any other marketing and purchasing activities they undertake,” says Tourism Industry Association New Zealand (TIA) Communications Manager Ann-Marie Johnson.

“Buyers are coming from 30 countries to attend TRENZ 2014, including traditional visitor markets such as Australia, the UK and the USA, and newer markets where New Zealand tourism is targeting high-value visitors, such as Brazil and Indonesia.

“We are very pleased to see that the number of buyers attending from India has increased to 14, up from 10 at last year’s event. India is a visitor market seen to hold enormous promise for New Zealand.”

Ms Johnson says there is also a big increase in the number of buyers coming from China, New Zealand’s fastest growing visitor market and one where there is potential for significant growth. 70 buyers from China, including Hong Kong, are attending, up from 53 last year.

“TRENZ is a fantastic opportunity for New Zealand’s high quality tourism operators to negotiate contracts and build relationships with international buyers – vital for growing their business now and over the long-term.”

Tourism New Zealand's General Manager Corporate Affairs, Chris Roberts, says TRENZ is a key event on the travel trade's annual calendar.

"Bringing key international travel sellers to New Zealand, to experience first-hand the very product they promote, ensures they are knowledgeable about our country and tourism offering and are able to effectively sell it as a holiday destination.

“With buyers attending from across our traditional markets, growth markets and priority emerging markets we are looking forward to a busy four days building on our work offshore to promote New Zealand and our unique tourism experiences.”

© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news