Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


300 international tourism buyers prepare for TRENZ 2014


300 international tourism buyers prepare for TRENZ 2014


Almost 300 tourism and travel buyers from around the world will converge on Auckland next month to attend TRENZ 2014, eager to discover what new and exciting tourism products New Zealand has to offer consumers in their home markets.

TRENZ, 18-21 May, Queens Wharf, Auckland, is New Zealand’s $24 billion tourism industry’s largest annual international trade show. This year 260 of New Zealand’s leading tourism operators will showcase their products to the 300 buyers who are the most influential in terms of generating international visitors to New Zealand.

“Highlighting the importance of TRENZ, 85% of buyers at last year’s event said it was more important than any other marketing and purchasing activities they undertake,” says Tourism Industry Association New Zealand (TIA) Communications Manager Ann-Marie Johnson.

“Buyers are coming from 30 countries to attend TRENZ 2014, including traditional visitor markets such as Australia, the UK and the USA, and newer markets where New Zealand tourism is targeting high-value visitors, such as Brazil and Indonesia.

“We are very pleased to see that the number of buyers attending from India has increased to 14, up from 10 at last year’s event. India is a visitor market seen to hold enormous promise for New Zealand.”

Ms Johnson says there is also a big increase in the number of buyers coming from China, New Zealand’s fastest growing visitor market and one where there is potential for significant growth. 70 buyers from China, including Hong Kong, are attending, up from 53 last year.

“TRENZ is a fantastic opportunity for New Zealand’s high quality tourism operators to negotiate contracts and build relationships with international buyers – vital for growing their business now and over the long-term.”

Tourism New Zealand's General Manager Corporate Affairs, Chris Roberts, says TRENZ is a key event on the travel trade's annual calendar.

"Bringing key international travel sellers to New Zealand, to experience first-hand the very product they promote, ensures they are knowledgeable about our country and tourism offering and are able to effectively sell it as a holiday destination.

“With buyers attending from across our traditional markets, growth markets and priority emerging markets we are looking forward to a busy four days building on our work offshore to promote New Zealand and our unique tourism experiences.”

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news