Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Easter bonus for holiday parks

Easter bonus for holiday parks

The Easter/Anzac Day holiday period is bringing an end-of-season windfall to holiday parks, with confidence levels rising to an all-time high.

The Holiday Parks Business Confidence Monitor for March/April 2014 shows confidence levels are at +81, indicating that 81% more respondents are currently optimistic than pessimistic. This is eight index points above this time last year and the highest since the Monitor began in late 2012.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Parks Association New Zealand’s (HAPNZ) 300 members.

HAPNZ Chief Executive Fergus Brown says confidence among members improved in the lead-up to the Easter/Anzac Day holiday period. Easter traditionally marks the end of the summer peak season so a later Easter helps extend the season, with an additional boost this year from the close proximity of Anzac Day.

“With school holidays over the same period many Kiwi families are taking the opportunity for a break away before winter sets in. We are also continuing to see good numbers of international visitors, especially Germans and Australians,” Mr Brown says.

“This has had a positive spin-off for holiday park owners’ confidence for the next 12 months, which is sitting at +82. Members are expecting demand for the coming month to be particularly positive, so confidence is likely to continue to remain relatively high into April/May 2014.”

41% of survey respondents said demand had increased for March/April compared to the same time last year. 57% of respondents expect demand to increase in the coming month (April/May) compared to the same period in 2013.

Mr Brown says the only downside has been the weather in some areas, which holiday parks say is the main factor that drives decreases in demand.

“The importance of useful and timely insight into tourism industry trends has been highlighted by the Tourism 2025 growth framework. Initiatives like the Holiday Parks Business Confidence Monitor allow the tourism industry to identify trends and issues, and take action where necessary. This helps with business planning and decision making,” Mr Brown says.

Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Tourism 2025 is a growth framework that aims to unite the large and diverse tourism industry to achieve strong economic growth. Its aspirational goal is $41 billion in annual earnings in 2025. For more information go to www.tourism2025.org.nz

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news