Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Dale Spencer’s hire a coup for Blackfoot

Auckland, April 28, 2014

Dale Spencer’s hire a coup for Blackfoot

Independent advertising agency Blackfoot has lured widely-regarded Dale Spencer back to the New Zealand media arena.

Spencer is behind the successful media360, now based in Melbourne, and starts with the Auckland agency today [April 28]. His appointment as media director is seen as a coup for Blackfoot managing director Scott Weatherley.

“When Scott approached me I saw a Kiwi agency that operates with the same values, ethics and philosophy as I do,” Spencer says. “I am very much an ‘Indie’ person rather than corporate.

Blackfoot believes in developing strong relationships and is a business based in research, science and negotiation – and the belief that the work process must be fun.”

Weatherley says Spencer’s appointment takes the Ponsonby agency from strength to strength. Blackfoot recently added a PR function so it can offer a collective approach for clients and deliver a full service, from rationale and strategy through to creative and multi-discipline implementation. This includes creative, production, digital, account management, media planning/buying and PR and marketing.

“Blackfoot has built a reputation and is attracting highly-skilled and experienced people,” Weatherley says. “With the agility of a small, hand-picked team, we can treat each job holistically, to find the best way for our clients to build an affinity with their customers.”

Weatherley wants Spencer on board as he has worked across “probably every category” in a career that includes strategy, planning and buying.

Spencer, a three-times Effie winner and Cannes Media Judge, was media manager for FCB in the Nineties, and spent eight years as general manager of Y&R’s Media Edge before launching media360 in 2003. It grew to be a $20million-plus business.

“And he is a great dude who will fit in well with our tribe,” Weatherley says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Ruataniwha: Greenpeace Launches Legal Challenge Against $1b Dam Plan

Greenpeace NZ is launching a legal challenge against a controversial plan to build a dam that’s set to cost close to $1 billion and will pollute a region’s rivers. More>>

ALSO:

Inequality: Top 10% Of Housholds Have Half Of Total Net Worth

The average New Zealand household was worth $289,000 in the year to June 2015, Statistics New Zealand said today. However wealth was not evenly distributed, with the top 10 percent accounting for around half of total wealth. In contrast, the bottom 40 percent held 3 percent of total wealth. More>>

ALSO:

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news