Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Dale Spencer’s hire a coup for Blackfoot

Auckland, April 28, 2014

Dale Spencer’s hire a coup for Blackfoot

Independent advertising agency Blackfoot has lured widely-regarded Dale Spencer back to the New Zealand media arena.

Spencer is behind the successful media360, now based in Melbourne, and starts with the Auckland agency today [April 28]. His appointment as media director is seen as a coup for Blackfoot managing director Scott Weatherley.

“When Scott approached me I saw a Kiwi agency that operates with the same values, ethics and philosophy as I do,” Spencer says. “I am very much an ‘Indie’ person rather than corporate.

Blackfoot believes in developing strong relationships and is a business based in research, science and negotiation – and the belief that the work process must be fun.”

Weatherley says Spencer’s appointment takes the Ponsonby agency from strength to strength. Blackfoot recently added a PR function so it can offer a collective approach for clients and deliver a full service, from rationale and strategy through to creative and multi-discipline implementation. This includes creative, production, digital, account management, media planning/buying and PR and marketing.

“Blackfoot has built a reputation and is attracting highly-skilled and experienced people,” Weatherley says. “With the agility of a small, hand-picked team, we can treat each job holistically, to find the best way for our clients to build an affinity with their customers.”

Weatherley wants Spencer on board as he has worked across “probably every category” in a career that includes strategy, planning and buying.

Spencer, a three-times Effie winner and Cannes Media Judge, was media manager for FCB in the Nineties, and spent eight years as general manager of Y&R’s Media Edge before launching media360 in 2003. It grew to be a $20million-plus business.

“And he is a great dude who will fit in well with our tribe,” Weatherley says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gordon Campbell: On Tiwai Point (And Saying “No” In Greece)

Its hard to see how Rio Tinto’s one month delay in announcing its intentions about the Tiwai Point aluminium smelter is a good sign for (a) the jobs of the workers affected or (b) for the New Zealand taxpayer. More>>

ALSO:

Half Empty: Dairy Product Prices Extend Slide To Six-Year Low

Dairy product prices continued their slide, paced by whole milk power, in the latest GlobalDairyTrade auction, weakening to the lowest level in six years. More>>

ALSO:

Copper Broadband: Regulator Set To Keep Chorus Pricing Largely Unchanged

The Commerce Commission looks likely to settle on a price close to its original decision on what telecommunications network operator Chorus can charge its customers, though it probably won’t backdate any update. More>>

ALSO:

Lower Levy For Safer Cars: ACC Backtracks On Safety Assessments

Dog and Lemon: “The ACC has based the entire levy system on a set of badly flawed data from Monash University. This Monash data is riddled with errors and false assumptions; that’s the real reason for the multiple mistakes in setting ACC levies.” More>>

ALSO:

Fast Track: TPP Negotiations Set To Accelerate, Groser Says

Negotiations for the Trans-Pacific Partnership will accelerate in July, with New Zealand officials working to stitch up a deal by the month's end, according to Trade Minister Tim Groser. More>>

ALSO:

Floods: Initial Assessment Of Economic Impact

Authorities around the region have compiled an initial impact assessment for the Ministry of Civil Defence, putting the estimated cost of flood recovery at around $120 million... this early estimate includes social, built, and economic costs to business, but doesn’t include costs to the rural sector. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news