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Dale Spencer’s hire a coup for Blackfoot

Auckland, April 28, 2014

Dale Spencer’s hire a coup for Blackfoot

Independent advertising agency Blackfoot has lured widely-regarded Dale Spencer back to the New Zealand media arena.

Spencer is behind the successful media360, now based in Melbourne, and starts with the Auckland agency today [April 28]. His appointment as media director is seen as a coup for Blackfoot managing director Scott Weatherley.

“When Scott approached me I saw a Kiwi agency that operates with the same values, ethics and philosophy as I do,” Spencer says. “I am very much an ‘Indie’ person rather than corporate.

Blackfoot believes in developing strong relationships and is a business based in research, science and negotiation – and the belief that the work process must be fun.”

Weatherley says Spencer’s appointment takes the Ponsonby agency from strength to strength. Blackfoot recently added a PR function so it can offer a collective approach for clients and deliver a full service, from rationale and strategy through to creative and multi-discipline implementation. This includes creative, production, digital, account management, media planning/buying and PR and marketing.

“Blackfoot has built a reputation and is attracting highly-skilled and experienced people,” Weatherley says. “With the agility of a small, hand-picked team, we can treat each job holistically, to find the best way for our clients to build an affinity with their customers.”

Weatherley wants Spencer on board as he has worked across “probably every category” in a career that includes strategy, planning and buying.

Spencer, a three-times Effie winner and Cannes Media Judge, was media manager for FCB in the Nineties, and spent eight years as general manager of Y&R’s Media Edge before launching media360 in 2003. It grew to be a $20million-plus business.

“And he is a great dude who will fit in well with our tribe,” Weatherley says.


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