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Mediaworks TV Appoints Director of Research And Analytics


Monday 28 November, 2014


MediaWorks TV is delighted to welcome Inna Goikhman as Director of Research and Analytics.

Paul Maher, Chief Executive – MediaWorks TV, says: “Inna is a great addition to MediaWorks TV. She brings a real understanding of the media market, and how to best leverage our unique content relationship to find solutions for our customers.

“As well as providing customer and consumer insights, Inna is responsible for bringing increased analytics to our business, with a focus on inventory and content management that will benefit viewers and clients.”

Inna has extensive experience in the media industry, having developed and led operations for Accenture Media Auditing (Asia Pacific) and most recently Media Pilot (Media Auditors) in Australia and New Zealand. In addition to her understanding of the media market, Inna has in-depth analytical and system development experience. She has a Masters in Applied Mathematics from Moscow University.

Inna Goikhman starts at MediaWorks TV today.

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