Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Food Labelling Under Scrutiny by International Academics

Media Release 28 April 2014

Kiwi Food Labelling Under Scrutiny by International Academics

New Zealander's attitudes towards Country of Origin Labelling (CoOL) on food products are to be studied by academics around the world after the inclusion of local research in a new university text book.

The textbook published by Cambridge University Press has been distributed throughout academic institutions in many of New Zealand's key trading partners including China, USA, Australia, Canada and Latin America.

The 242 page book Dynamics of International Business: Asia- Pacific Business Cases, edited by Prem Ramburuth, Christina Stringer, and Manuel Serapio, has also been distributed in Colombia, Indonesia, Hong Kong, and Thailand.

Dr Stringer a senior lecturer at The University of Auckland says the book has received positive reviews including a recent critique in the Academy of Management Learning and Education (AMLE) journal. The AMLE is ranked among the top five most influential and frequently cited management and educational research journals.

The AMLE review singled out the study – ‘Country of Origin Labelling and the New Zealand Seafood Industry (Stringer, Simmons, Rees) – for capturing the complexities of the New Zealand business landscape, including changing consumer tastes and attitudes towards country of origin labelling.

The food labelling research utilised in the case study was commissioned by Impact PR's Managing Director Fleur Revell whose marketing agency has a specialised interest in the fast moving consumer goods (FMCG) industry.

Fleur Revell says the Impact PR Food Labelling Study* found that most (58%) New Zealanders were confused by food labels and more than half (53%) felt that more information is needed on food labels, particularly country of origin and manufacturer details with four out of ten (42%) stating this preference.

Revell says country of origin was more important to older people, particularly those aged 45 and above, and health benefits more so for younger consumers, i.e. under 35.

"The fact that New Zealand's Country of Origin Labelling position is finding an international spotlight demonstrates there is an opportunity for us to become world leaders in improving communication between manufacturers and consumers. There is a significant amount of work to be done to provide a higher degree of transparency so that more informed decisions can be made at the point of purchase," says Revell.

"The payoff for New Zealand is not just a better educated local market but greater export opportunities as the learnings from this market improve our understanding of key markets globally."

Revell says New Zealand Government departments have also expressed interest in using the research findings to better understand consumers’ requirements in the modern age.

One of the authors of the study Glenn Simmons says country of origin labelling should be embraced by all businesses in order to project the very best of New Zealand into the homes of consumers globally.

-Ends-


Notes to Editors:

*For more details of the Impact PR Food Labelling study visit here: http://www.impactpr.co.nz/2011/08/kiwis-confused-by-food-labels-survey-2/

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news