Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Food Labelling Under Scrutiny by International Academics

Media Release 28 April 2014

Kiwi Food Labelling Under Scrutiny by International Academics

New Zealander's attitudes towards Country of Origin Labelling (CoOL) on food products are to be studied by academics around the world after the inclusion of local research in a new university text book.

The textbook published by Cambridge University Press has been distributed throughout academic institutions in many of New Zealand's key trading partners including China, USA, Australia, Canada and Latin America.

The 242 page book Dynamics of International Business: Asia- Pacific Business Cases, edited by Prem Ramburuth, Christina Stringer, and Manuel Serapio, has also been distributed in Colombia, Indonesia, Hong Kong, and Thailand.

Dr Stringer a senior lecturer at The University of Auckland says the book has received positive reviews including a recent critique in the Academy of Management Learning and Education (AMLE) journal. The AMLE is ranked among the top five most influential and frequently cited management and educational research journals.

The AMLE review singled out the study – ‘Country of Origin Labelling and the New Zealand Seafood Industry (Stringer, Simmons, Rees) – for capturing the complexities of the New Zealand business landscape, including changing consumer tastes and attitudes towards country of origin labelling.

The food labelling research utilised in the case study was commissioned by Impact PR's Managing Director Fleur Revell whose marketing agency has a specialised interest in the fast moving consumer goods (FMCG) industry.

Fleur Revell says the Impact PR Food Labelling Study* found that most (58%) New Zealanders were confused by food labels and more than half (53%) felt that more information is needed on food labels, particularly country of origin and manufacturer details with four out of ten (42%) stating this preference.

Revell says country of origin was more important to older people, particularly those aged 45 and above, and health benefits more so for younger consumers, i.e. under 35.

"The fact that New Zealand's Country of Origin Labelling position is finding an international spotlight demonstrates there is an opportunity for us to become world leaders in improving communication between manufacturers and consumers. There is a significant amount of work to be done to provide a higher degree of transparency so that more informed decisions can be made at the point of purchase," says Revell.

"The payoff for New Zealand is not just a better educated local market but greater export opportunities as the learnings from this market improve our understanding of key markets globally."

Revell says New Zealand Government departments have also expressed interest in using the research findings to better understand consumers’ requirements in the modern age.

One of the authors of the study Glenn Simmons says country of origin labelling should be embraced by all businesses in order to project the very best of New Zealand into the homes of consumers globally.

-Ends-


Notes to Editors:

*For more details of the Impact PR Food Labelling study visit here: http://www.impactpr.co.nz/2011/08/kiwis-confused-by-food-labels-survey-2/

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news