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Serko Appoints Tim Nichols as Chief Product Officer

Serko Appoints Tim Nichols as Chief Product Officer

Silicon Valley Veteran Joins Serko to Lead Product Management and Marketing Function

29 April 2014 - Serko, the Australasian leader in online travel booking and expense management for business, today announced that Tim Nichols has been appointed to the role of Chief Product Officer.

Nichols, who has more than 15 years’ product marketing experience, was most recently Vice President of Marketing at Endace, based in San Francisco. Prior to leading marketing at Endace, he was an integral part of the highly successful team that built the 2degrees Mobile brand in New Zealand.

In his new role as Chief Product Officer, Tim will have responsibility for Serko’s product management, product marketing and corporate marketing activities.

Darrin Grafton, Serko Chief Executive Officer said “Tim is a welcome addition to our newly formed executive management team. His international business experience, marketing expertise as well as his understanding of mobile markets around the world are important ingredients in our growth recipe.”

Nichols said “Serko is an exciting company with some big aspirations. Serko’s products are rock solid and there’s a clear need in the market for the products that Serko sells, which makes it a great company to join at this stage in its evolution. I’m also really pleased to be joining an accomplished team that has a real depth of talent.”

Nichols has been a contract member of the team since November 2013 and takes his role from 1st April.

About Serko
Serko is Australasia’s leading online travel booking company for businesses and government agencies. With its HQ in Auckland New Zealand, and with offices in Sydney Australia, Xi’an City China and Gurgaon, India, Serko employs more than 90 people.

Serko Online is an online booking engine used by administrators and travellers to book flights, accommodation and car hire from the broadest possible set of travel providers. The engine guarantees that travel bookings comply with corporate travel management policy without limiting the users’ choice of travel provider.

Serko is part of the Mundi Global Alliance that provides corporations with the ability to book air travel, car hire and hotels anywhere in the world. Working with the best-in-class local providers in the USA and Europe Mundi is the only true ‘glocal’ travel provider for multi-national organisations.

Visit for more information.


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