Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand showcased to world’s top international media

New Zealand showcased to world’s top international media

The crème de la crème of international travel editors from North America, including the likes of the editor of National Geographic Traveller are coming to Auckland in a rare media coup for the tourism industry.

The group of 14 editors and 32 freelance writers will attend the 2014 Travel Classics Writers’ Conference 1-4 May 2014 on Auckland’s waterfront.

The editors represent some of the world’s top premium publications including Travel + Leisure, Departures, Robb Report and Food and Wine, strongly complementing Tourism New Zealand’s (TNZ) focus in the premium sector.

TNZ, in partnership with ATEED (Auckland Tourism Events and Economic Development) and Air New Zealand, won the right to host the conference last year.

TNZ’s Director of Trade, PR and Major Events Justin Watson says, “To have this many top journalists of such a high calibre here in the country to experience 100% Pure New Zealand for themselves is a huge win.”

“These are the types of publications it is hard to secure editorial in, they reach millions of potential travellers, so we have been working to maximise the opportunity - offering delegates the opportunity to experience New Zealand’s tourism offering around the conference.”

A welcome function, hosted by TNZ, will be held at the Sugar Club in Auckland’s Sky City tomorrow tonight which will include a welcome and culinary experience from acclaimed New Zealand Chef Peter Gordon.

The four-day conference will be held in Auckland's five star luxury Sofitel Auckland Viaduct Harbour Hotel on the Viaduct Harbour. In their down time, delegates will have the opportunity to get out and explore a range of activities across the wider Auckland region.

ATEED Manager Tourism Jason Hill says this is a golden opportunity to surprise these high calibre writers with how much Auckland has changed in the last few years.

“The conference is taking place on our urban designed waterfront and the farewell lunch is on Waiheke Island so we are really showcasing Auckland’s diversity,” says Jason.

“We are sure they will be inspired to put pen to paper and tell the lucrative North American market Auckland’s story as a global city and natural wonder."

The delegation will also have the opportunity to experience tourism attractions and activities around New Zealand in pre and post-conference famils organised by TNZ and Regional Tourism Organisations.

Itineraries range from a journey into Maori Culture in Rotorua, a winery tour in the Hawkes Bay, through to a luxury alpine experience in Queenstown - with each itinerary aiming to showcase the best of each region.

“We have seen an incredible uptake - with 97 per cent of the delegation choosing to extend their stay and experience more of New Zealand,” says Justin.

"As we know from hosting similar events, these experiences are a great motivator to inspire journalists and will result in many positive stories that appeal to potential travellers in North America.”

Air New Zealand General Manager Americas, UK and Europe Chris Myers says, “We continue to see growth in the volume of passengers visiting from North America and have a number of exciting changes coming up in the North American market including new 777-300 aircraft on our Auckland-San Francisco route and soon to be refurbished 777-200 aircraft on our Auckland–Vancouver route, which will see our Skycouch product offered on all North American services.”

“This is a fantastic opportunity to showcase New Zealand to some of North America’s top-tier travel, food, wine and lifestyle media, from the moment they step onboard our aircraft.”

Justin says, “Travel Classics also provides us the opportunity to build strong relationships with both the editors and writers which can lead to ongoing editorial coverage of New Zealand.”

"North America is a key visitor market for us and we have been experiencing significant growth out of the market, with visitor arrivals up 9.5 per cent four of the United States for the year ending March 2014 – a trend we want to see continue.”


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news