Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Research pinpoints most likely time drivers will crash

Media release 1 May 2014


Research pinpoints most likely time drivers will crash


Tomorrow (Friday 2 May) is one of the riskiest days of the year for Kiwi drivers to be on the road, according to research by IAG New Zealand.

Statistics gathered by the insurer, which trades under the State, AMI, NZI and Lantern brands, shows the highest number of collisions happen in May, as the season is turning from autumn to winter.

IAG analysed claims from customers with comprehensive car cover between 2011 and 2013.

It found the end of the working week to be the most perilous days for drivers, with 15% more accidents than average happening on Fridays than any other day across the three years.

Close behind was Thursday when the second highest number of collisions – 13% more than average – were recorded for the same period.

Predictably, weekday rush hour traffic was found to be among the most dangerous times to drive, with accidents peaking between 4pm and 5pm (9.8% and 9.6% of all collisions respectively) and at 8am (8.5% of all accidents).

At weekends, prime times for collisions were at 11am (10.3% of all accidents) and at 12pm (10.1% of all collisions), according to the statistics.

Commenting on the figures, Robert McDonald, Research Manager for IAG, said: “The number of accidents occurring at peak travel hours in the afternoon signifies that apart from increased traffic density, people are tired at the end of the work day.

“It also suggests on Thursdays or Fridays, drivers are distracted by thoughts of weekend leisure activities."

The research revealed overall collisions increased by 3% in 2013 compared with the previous year.


Robert warned motorists of the dangers of rushing straight from work, packing up the car and heading off for the weekend without a break.

“Rest breaks are even more important when you’re already tired after a long week at work,” he said.

“Driving at night also increases the likelihood of fatigue and having a car full of excited kids provides lots of potential distractions.

“If possible, leave earlier in the afternoon or delay departure until Saturday morning when you’re properly rested."

Statistics from the Ministry of Transport show fatigue to have been a major contributing factor in 514 car accidents that happened in 2013.

Lack of car maintenance, such as incorrect tyre type or worn tread, was also a factor in 178 collisions in the same year.

Brendan McGillicuddy, IAG’s Direct Insurance Claims General Manager, said State and AMI’s new apps – State Stay Safe and AMI Assist – launched earlier this month are aimed at minimising this type of risk for customers.

Customers insured with either State or AMI can download the relevant app free of charge from iTunes to claim discounts on tyres and WoFs and collect complimentary coffees and snacks among other benefits.

“AMI Assist and State Stay Safe encourage drivers to check their vehicle is roadworthy at all times, not just when their WoF is due or they notice a problem with their car,” Brendan said.

“Fatigue is a major factor in a high number of road accidents – we hope that benefits like a free coffee or pie will entice motorists to stop and take a break when they feel tired."

See IAG NZ’s blog for the online version of this media release and more information on keeping your vehicle roadworthy: www.iagnz.com.


-ends-


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news