Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mediaworks TV Wins Media Brand of the Year

Mediaworks TV Wins Media Brand of the Year


MediaWorks TV was last night named Media Brand of the Year at the 2014 CAANZ Beacon Awards.

The parent brand of popular television channels TV3 and FOUR, MediaWorks TV won the Gold Beacon for its entry ‘Deconstruct & Rebuild’. The entry described the challenges faced during a major transformation of the business in 2013 (including receivership), and an innovative strategy that paid off in increased audience, revenue share and profitability.

MediaWorks TV Chief Executive, Paul Maher says the award is a great tribute to the efforts of the whole MediaWorks TV team during a remarkable year.

“Television’s unparalleled reach, and cost efficiency make it without question the medium of choice for advertisers but the industry faces challenges - high costs for international content and the pace of change in a rapidly evolving media environment.

“In 2013, we took the brave decision to change our approach to television content - moving away from an old fashioned reliance on studio output deals to new, flexible commercial arrangements with our international partners, and invested more in popular local programming. It was a calculated risk, but we knew it made sense for viewers, clients, and the bottom line.

“The secret to MediaWorks’ success across the board is the commitment, resilience and talent of our people. Thanks to the efforts of everyone at MediaWorks TV we’re now in a strong position to aggressively target the programmes our viewers want, that drive ratings for our advertisers, and are well aligned to our TV3 and FOUR brands.”

MediaWorks TV Director of Sales and Marketing, Liz Fraser thanks advertisers and agencies for their on-going support.

“In 2013, we worked with clients and partners to pull off some amazing successes. I’d like to say a special thank you to all our advertisers and agencies, to the TV Sales and Marketing team, and to our colleagues in the company’s Radio and Interactive divisions.

“Advertisers tell us they wanted to reach people on multiple platforms, and MediaWorks is uniquely placed in the NZ market as the only media company with TV, radio, digital, mobile and social assets. One of the outstanding achievements of last year was the way we worked across the Group to deliver unprecedented results for clients and audiences.”

In 2013, MediaWorks TV enjoyed significant increases in revenue share and overall profitability. The Block NZ was the number one 2013 show on television in the critical 25-54 demographic, with more than 70% of New Zealanders tuning in on-air and engaging on social and web platforms. More than 3.3 million viewers watched The X Factor NZ, which was a social media phenomenon, with record engagement for TV3. TV3’s News and Current Affairs division was central to the network’s success, as was the Friday night comedy line-up featuring 7 Days and Jono and Ben at Ten. FOUR continued to perform well, and was the major beneficiary of a new content arrangement with FOX.

Liz Fraser also congratulates Claire Harris (Nielsen) on winning the Sandy Smith Inspiring Individual Award. Sponsored by MediaWorks in honour of Sandy, the award recognises an ‘unsung hero’ who inspires others with their generosity of spirit and is integral to a company’s culture and success.

The CAANZ Beacon Awards recognise the thinking behind the delivery of outstanding advertising campaigns, with a focus on strategy and implementation rather than the creative.

- ends -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news