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Local Baby Formula Maker makes inroads into Chinese Market

2 May 2014


Local Baby Formula Maker NuZtri makes inroads into Chinese Market.

Coinciding with the release this week of the Chinese Government registered Baby Formula and Milk Powder manufacturers, New Zealand owned Best Health Products Limited, producers of NuZtri Premium Formula and fortified Milk Powder were encouraged to find that their first commercial shipment of Nuztri fortified full cream and skim milk powder has been issued with a Health Certificate and released by CIQ (China Import and Quarantine Bureau).

“We are delighted with this news. The products will hit the shelves of stores in China in the next weeks. There is a huge increased demand for milk products in China at the moment, and we have no shortage of potential distributors. It’s a matter to find out some right ones.” said Craig Calder General Manager of NuZtri.

“ We welcome and support the new Chinese Government regulations, we anticipated they would crack down on the number infant formula brands. NuZtri has invested a considerable amount of money researching and developing Premium Milk Powder products in New Zealand for the Chinese consumers. Given only forty-one companies worldwide got approvals at this stage and New Zealand has five companies. It shows Chinese government has confidence in New Zealand milk products”.

New Christchurch Manufacturing Factory to open.

Nuztri is a New Zealand owned company, for the past 3 years they have been developing and supplying the New Zealand domestic market, today they announced that the new canning and can making factory will be completed in 3 months’ time. The factory will consist of a can forming line and a fully automated packing line for infant formula and other milk powder products. It has been designed and built to meet the revised requirements for infant formula manufacturers.

“ We expect we will get the Ministry for Primary Industries sign off within two to three weeks after completion. So, it is advantageous for us to do it right from the beginning. Based on information we have received from MPI, CNCA (Certification and Accreditation Administration of China) they will update the list of approved manufacturers regularly and without the need to visit each new factory. We have developed and built our modern factory to the strictest standards in anticipation of the new Chinese Government regulations”, said Craig Calder.

The Chinese Government has set a very high bar for any OEM brands to enter China. It will be almost impossible to prove that a brand owner and a manufacturer has established a closed association and has its own Research and Development capability unless the brand owner has a strong team of Research and Product development staff with their own laboratory for testing new formulations.

Brand Development success.

“ We continue to develop the Nuztri brand both in New Zealand and in China. Recently Nuztri run a brand awareness campaign with, one of most influential media sites in China, it was very successful. The Nuztri milk powder products were exposed to 19 million fans of Weibo, a social media site simpler to Twitter, and over 3 million of those fans relayed our message on.

Locally we have expanded our distribution with eleven additional Pak’nSave, New World and 4 Square stores in the last few weeks. “

NuZtri is a New Zealand made formula milk for infants and young children as well as vitamin fortified milk powder for older children, adults and the elderly under NuZtri® brand.

About Nuztri

• New Zealand Quality Nutrition

• Nuztri (pronounced as “new tree”) means New Zealand Nutrition

• Best Health Products Limited is the producers and marketers of the brand.

• Established in 2003 and are 100% owned by New Zealand Citizens

• The company is part of a group of companies that have strong asset based investments in New Zealand.

• Nuztri is New Zealand owned and made branded formula available in over 50 supermarkets in New Zealand.

© Scoop Media

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