Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kiwis Driving Their Way to Insurance Discounts

Kiwis Driving Their Way to Insurance Discounts, Thanks to Tower And .99

Auckland, New Zealand: 5 May, 2014

Creative retail agency specialists .99 are helping give Kiwis more control over the cost of car insurance than ever before, with the latest iteration of the TOWER Lighthouse Keeper brand character TVCs, promoting the TOWER SmartDriver app.

Using GPS and other smartphone technology to track and score the safety of users’ driving, by monitoring speed, acceleration and braking, the app rewards safe road users by allowing them to earn a saving off their TOWER insurance premiums.

The new campaign from .99 stands out for its simplification of the concept of user-based insurance, making it available to consumers in a unique, fun and engaging manner.

TOWER’s General Manager Customer Proposition Mark Savage, says that in a relatively low engagement category like insurance, bringing a complex new product into the market can be challenging.

“We needed something distinctive to cut through the competitive clutter and reinforce TOWER’s commitment to delivering innovative products and services to Kiwis. The SmartDriver app is a completely new form of insurance in New Zealand, giving customers the rates they deserve, based on the way they’re driving,” he says.

Ben Goodale, Managing Director of .99, says “It’s a neat app that will hopefully contribute to safer roads, and it’s great to get an innovation like this in to the hands of as many consumers as possible. It’s also a great demonstration of the strength of our Lighthouse Keeper creative vehicle to carry differing retail messages.”

Launched primarily via a brand-new TVC, the campaign is also supported through a range of other channels, including radio, digital, social, direct, OOH and PR.

The SmartDriver TVC can be viewed here.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news