Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwis Driving Their Way to Insurance Discounts

Kiwis Driving Their Way to Insurance Discounts, Thanks to Tower And .99

Auckland, New Zealand: 5 May, 2014

Creative retail agency specialists .99 are helping give Kiwis more control over the cost of car insurance than ever before, with the latest iteration of the TOWER Lighthouse Keeper brand character TVCs, promoting the TOWER SmartDriver app.

Using GPS and other smartphone technology to track and score the safety of users’ driving, by monitoring speed, acceleration and braking, the app rewards safe road users by allowing them to earn a saving off their TOWER insurance premiums.

The new campaign from .99 stands out for its simplification of the concept of user-based insurance, making it available to consumers in a unique, fun and engaging manner.

TOWER’s General Manager Customer Proposition Mark Savage, says that in a relatively low engagement category like insurance, bringing a complex new product into the market can be challenging.

“We needed something distinctive to cut through the competitive clutter and reinforce TOWER’s commitment to delivering innovative products and services to Kiwis. The SmartDriver app is a completely new form of insurance in New Zealand, giving customers the rates they deserve, based on the way they’re driving,” he says.

Ben Goodale, Managing Director of .99, says “It’s a neat app that will hopefully contribute to safer roads, and it’s great to get an innovation like this in to the hands of as many consumers as possible. It’s also a great demonstration of the strength of our Lighthouse Keeper creative vehicle to carry differing retail messages.”

Launched primarily via a brand-new TVC, the campaign is also supported through a range of other channels, including radio, digital, social, direct, OOH and PR.

The SmartDriver TVC can be viewed here.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news