Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwis Driving Their Way to Insurance Discounts

Kiwis Driving Their Way to Insurance Discounts, Thanks to Tower And .99

Auckland, New Zealand: 5 May, 2014

Creative retail agency specialists .99 are helping give Kiwis more control over the cost of car insurance than ever before, with the latest iteration of the TOWER Lighthouse Keeper brand character TVCs, promoting the TOWER SmartDriver app.

Using GPS and other smartphone technology to track and score the safety of users’ driving, by monitoring speed, acceleration and braking, the app rewards safe road users by allowing them to earn a saving off their TOWER insurance premiums.

The new campaign from .99 stands out for its simplification of the concept of user-based insurance, making it available to consumers in a unique, fun and engaging manner.

TOWER’s General Manager Customer Proposition Mark Savage, says that in a relatively low engagement category like insurance, bringing a complex new product into the market can be challenging.

“We needed something distinctive to cut through the competitive clutter and reinforce TOWER’s commitment to delivering innovative products and services to Kiwis. The SmartDriver app is a completely new form of insurance in New Zealand, giving customers the rates they deserve, based on the way they’re driving,” he says.

Ben Goodale, Managing Director of .99, says “It’s a neat app that will hopefully contribute to safer roads, and it’s great to get an innovation like this in to the hands of as many consumers as possible. It’s also a great demonstration of the strength of our Lighthouse Keeper creative vehicle to carry differing retail messages.”

Launched primarily via a brand-new TVC, the campaign is also supported through a range of other channels, including radio, digital, social, direct, OOH and PR.

The SmartDriver TVC can be viewed here.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news