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Get collecting at Countdown with DreamWorks Heroes

Get collecting at Countdown with DreamWorks Heroes

5 May 2014 - A limited edition range of DreamWorks Heroes 3D collectible character cards is launching in Countdown stores this month.

From now until stocks last, shoppers can be part of the action and start their own collections of some of DreamWorks Animation’s most beloved characters including Shrek, Madagascar, Kung Fu Panda, Turbo, The Croods and Puss in Boots.

For every $20 spent in-store or online, customers will receive a three dimensional style collector’s card, containing mesmerising visuals and fascinating facts. And, to complete the treasured collection, a special collector’s album with spaces for all 42 cards is available to fill up along the way.

Countdown’s General Manager Marketing, Bridget Lamont, says it’s a fun and engaging way for parents to entertain their children while shopping.

“From Shrek and Donkey, to Alex the Lion and Puss in Boots, this colourful collection is about bringing back the classic hobby of collecting that’s both playful and also encourages sharing with other children,” says Bridget.

From today, families will also be able to download the free, reality Countdown Heroes DreamWorks App to engage further with their cards. The app, which is available from the iTunes store and Google Play, allows children to bring their cards characters to life and interact with their favourite DreamWorks heroes like never before.

DreamWorks Animation’s Head of International Consumer Products Jonathan Baker said: "We're excited to align with Countdown for this collection and to bring New Zealand’s favourite DreamWorks characters to fans of all ages. The 3D cards and app really bring the characters to life, offering a fun and interactive character experience beyond the theatre screen."

Countdown’s website will also be home to a range of DreamWorks recipes, games and activities for collectors wanting to take full part in the action.

About Countdown
Countdown is one of New Zealand’s largest employers with more than 18,000 team members across 168 supermarkets, distribution centres, processing plants and support offices. We serve 2.5 million customers every week, and work with more than 1200 food producers and suppliers throughout New Zealand, as well as thousands of independent farmers. We’re committed to being part of the communities we live and work in: some of our activities include the Countdown Kids Hospital Appeal, which has raised more than $6.9 million in the past seven years for children’s hospital wards, and Countdown Food Rescue which donates more than $1.4 million of food each year to The Salvation Army and other food banks charity partners, so we can help Kiwis in need.


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