Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Griffin’s celebrates 150 years of baking

Media Release
May 5, 2014

Griffin’s celebrates 150 years of baking

The brand behind many of New Zealand’s most iconic and loved biscuits is celebrating 150 years of loving baking this May.

From humble beginnings as a cocoa and flour miller in 1864, to baking close to one billion biscuits every year including favourites such as Gingernuts, Toffee Pops, Cookie Bear Hundreds and Thousands, Shrewsbury and MallowPuffs, Griffin’s is a true Kiwi success story.

“Griffin’s is part of New Zealand’s DNA,” says Griffin’s general manager of sales and marketing Josette Prince.

“From playing an important role during wartime in the 1940s making army ration biscuits for the troops, through to baking nine of the ten top selling biscuits in the country today, the brand has a special place in the hearts of generations of Kiwis.”

And there’s no denying that New Zealand is a biscuit loving nation. Kiwis chomp their way through nearly 50 million packets of Griffin’s biscuits each year, contributing to the country’s position as the second largest consumer of biscuits in the world per capita, after the UK.

Over the last 150 years Griffin’s has changed the face of biscuit making in New Zealand.

“There have been many firsts like introducing automated ovens that baked biscuits around-the-clock, to replacing bulk tins with packets which revolutionised the way biscuits were sold in the late 1950s,” says Prince.

“Of course, Griffin’s can also lay claim to introducing the original and now iconic Gingernut, which Kiwis eat 203 of every minute!”

As well as enduring favourites, a more recent milestone in Griffin’s 150 year history was the way in which a Facebook petition, spearheaded by an Upper Hutt mum, led to the return of an 80s favourite, Griffin’s Choco-ade.

Today Griffin’s Facebook fanbase of more than 175,000 people plays a big role in the way in which Griffin’s brings products to market. From lobbying for the return of biscuits, submitting ideas for new biscuits and variants to being involved in taste testing during the trial phase – it is a far cry from the early days!

To celebrate its 150 year milestone, Griffin’s is shouting 150 deserving New Zealanders to a birthday prize pack during the month of May. Nominations can be made on Griffin’s Facebook page. In addition, the company is also donating 150 hours of its staff’s time to community projects.

For more information visit www.facebook.com/Griffin’sNZ

Ends

Griffins_150_Years_of_Baking__Fun_Facts.pdf
150_Years_of_Griffins__Pictorial_Timeline.pdf

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news