Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wake up And Smell the Cookies

Wake up And Smell the Cookies - Cookie Time Now Serving Breakfast!


CTL founder Michael Mayell with the breakfast cookies

Iconic Kiwi Company Cookie Time Limited (CTL) today officially launched its own take on convenience breakfasts, with new toast-able Breakfast Cookies that roll some favourite breakfast foods into one tasty package.

Cookie Time Breakfast Cookies take all the good things you'd typically have for breakfast - eggs, fruit, butter, nuts and seeds, cereals - and combine them in a delicious, convenient, grab and go breakfast option.

Convenience breakfasts are a fast growing market in New Zealand, growing at more than 10 times the rate of the overall breakfast category as time-poor consumers seek alternatives to a traditional sit-down breakfast.

CTL founder Michael Mayell says it is well recognised that breakfast is the most important meal of the day - the foundation of nutrition, with positive effects on long-term health and mental performance. But growing numbers of people are skipping breakfast - each school week more than 100,000 schoolchildren miss breakfast at least one day of the week, and parents are also skipping this meal, according to figures from the NZ Health Promotion Agency.
“While nothing beats a sit-down breakfast, Breakfast Cookies provide a convenient grab and go option for busy lifestyles - as well as a specific breakfast choice for those already eating cookies for breakfast,” Mayell says.

CTL consumer research shows 15% of people buying cookies in dairies are eating them instead of breakfast and that typically 48% of cookie purchases from dairies are bought to eat on the run and 40% are bought to eat as a meal replacement*.

“People are abandoning the traditional breakfast in droves. But missing breakfast flies in the face of common sense - you need to fill your tank before you start your day. The old adage about 'breakfast like a king, lunch like a prince and dinner like a pauper' is so true, as most people would benefit from eating more for breakfast and less for dinner,” Mayell says.

“We love that people love our cookies so much they want to eat them at all times of the day. We believe however, if you're going to eat a cookie for breakfast then let's make it the best cookie it can be - taking all the good things about breakfast and packing them into a nutritious, delicious and super-convenient breakfast of cookie lovers.”

Breakfast Cookies were officially launched today with a breakfast event at Harlequin Public House in Christchurch, run by local celebrity chef Jonny Schwass. They offer nutrition, taste and convenience, and are a good source of fibre, with reduced sugar** and energy to go - packed with superfruits or nuts. Perfect for toasting, they can be served with butter and spread, or as a cereal alternative with milk or yoghurt.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news