Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Höpt Fizzing with A’ Design Award

BUSINESS RELEASE MAY 2014

HÖPT FIZZING WITH A’ DESIGN AWARD

New soft drink Hpt Soda has been awarded the prestigious title, Platinum Winner, at the renowned A’ Design Awards administered in Italy, where product design excellence is recognised on a worldwide scale.

Hpt Soda was selected from the Food, Beverage and Culinary section of the A’ Design Awards and was the sole Platinum award winner from 85 products that entered from both Australia and New Zealand.

It was also one of only 50 products globally, out of 12,523 entries across all categories, to receive Platinum status – this makes it the most successful Australasian product at the A’ Design Awards.

Antonia Davison from Höpt says a team across Melbourne, Tokyo and Auckland came together to create the drink, which is designed as a delicious clean soda for adults.

“We took insights from various soft drink markets and applied a user-centred design focus to bring together the ingredient, packaging and brand components necessary to deliver the benefits required.”

Hpt has over 15 features built into its design and is packaged in 330ml bottles with coloured twist crown seals and distinctive graphic labels. They are available in 4-packs and 6x4-pack cartons.

Höpt Sodas launched exclusively in New Zealand in March and are available in selected bars, cafes and specialty foodstores.

ENDS.


Notes to editor:

Packaging Agency – Shine
Art Director: Arch MacDonnell

Creative Agency – Shine
Managing Director; Simon Curran
Art Director; Arch MacDonnell

Media Agency – Naked Communications
Managing Director: Tom Ward
Communications Director: Andrew Reeves
Account Manager: Andy Day

Lion
Marketing Manager: Alastair Kenvyn
Brand Manager: Antonia Davison

About Hpt
Hpt is a delicious clean soda made with hop extracts, natural flavours and with less than half the sugar of leading regular soft drinks. For more information please see www.hopt.co.nz.

About The A' Design Awards
A' Design Awards aim to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Awards are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. In 2014, there were 12,523 entries in 105 categories from 208 countries.
The internationally influential 50-person jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs voted all entries. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered. For more: http://www.whatisadesignaward.com.
About The Platinum A' Design Award
The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that have achieved an exemplary level of perfection in design.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Inequality: Top 10% Of Housholds Have Half Of Total Net Worth

The average New Zealand household was worth $289,000 in the year to June 2015, Statistics New Zealand said today. However wealth was not evenly distributed, with the top 10 percent accounting for around half of total wealth. In contrast, the bottom 40 percent held 3 percent of total wealth. More>>

ALSO:

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news