Höpt Fizzing with A’ Design Award

BUSINESS RELEASE MAY 2014

HÖPT FIZZING WITH A’ DESIGN AWARD

New soft drink Hpt Soda has been awarded the prestigious title, Platinum Winner, at the renowned A’ Design Awards administered in Italy, where product design excellence is recognised on a worldwide scale.

Hpt Soda was selected from the Food, Beverage and Culinary section of the A’ Design Awards and was the sole Platinum award winner from 85 products that entered from both Australia and New Zealand.

It was also one of only 50 products globally, out of 12,523 entries across all categories, to receive Platinum status – this makes it the most successful Australasian product at the A’ Design Awards.

Antonia Davison from Höpt says a team across Melbourne, Tokyo and Auckland came together to create the drink, which is designed as a delicious clean soda for adults.

“We took insights from various soft drink markets and applied a user-centred design focus to bring together the ingredient, packaging and brand components necessary to deliver the benefits required.”

Hpt has over 15 features built into its design and is packaged in 330ml bottles with coloured twist crown seals and distinctive graphic labels. They are available in 4-packs and 6x4-pack cartons.

Höpt Sodas launched exclusively in New Zealand in March and are available in selected bars, cafes and specialty foodstores.

ENDS.

Notes to editor:

Packaging Agency – Shine
Art Director: Arch MacDonnell

Creative Agency – Shine
Managing Director; Simon Curran
Art Director; Arch MacDonnell

Media Agency – Naked Communications
Managing Director: Tom Ward
Communications Director: Andrew Reeves
Account Manager: Andy Day

Lion
Marketing Manager: Alastair Kenvyn
Brand Manager: Antonia Davison

About Hpt
Hpt is a delicious clean soda made with hop extracts, natural flavours and with less than half the sugar of leading regular soft drinks. For more information please see www.hopt.co.nz.

About The A' Design Awards
A' Design Awards aim to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Awards are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. In 2014, there were 12,523 entries in 105 categories from 208 countries.
The internationally influential 50-person jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs voted all entries. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered. For more: http://www.whatisadesignaward.com.
About The Platinum A' Design Award
The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that have achieved an exemplary level of perfection in design.

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