Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Höpt Fizzing with A’ Design Award



New soft drink Hpt Soda has been awarded the prestigious title, Platinum Winner, at the renowned A’ Design Awards administered in Italy, where product design excellence is recognised on a worldwide scale.

Hpt Soda was selected from the Food, Beverage and Culinary section of the A’ Design Awards and was the sole Platinum award winner from 85 products that entered from both Australia and New Zealand.

It was also one of only 50 products globally, out of 12,523 entries across all categories, to receive Platinum status – this makes it the most successful Australasian product at the A’ Design Awards.

Antonia Davison from Höpt says a team across Melbourne, Tokyo and Auckland came together to create the drink, which is designed as a delicious clean soda for adults.

“We took insights from various soft drink markets and applied a user-centred design focus to bring together the ingredient, packaging and brand components necessary to deliver the benefits required.”

Hpt has over 15 features built into its design and is packaged in 330ml bottles with coloured twist crown seals and distinctive graphic labels. They are available in 4-packs and 6x4-pack cartons.

Höpt Sodas launched exclusively in New Zealand in March and are available in selected bars, cafes and specialty foodstores.


Notes to editor:

Packaging Agency – Shine
Art Director: Arch MacDonnell

Creative Agency – Shine
Managing Director; Simon Curran
Art Director; Arch MacDonnell

Media Agency – Naked Communications
Managing Director: Tom Ward
Communications Director: Andrew Reeves
Account Manager: Andy Day

Marketing Manager: Alastair Kenvyn
Brand Manager: Antonia Davison

About Hpt
Hpt is a delicious clean soda made with hop extracts, natural flavours and with less than half the sugar of leading regular soft drinks. For more information please see

About The A' Design Awards
A' Design Awards aim to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Awards are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. In 2014, there were 12,523 entries in 105 categories from 208 countries.
The internationally influential 50-person jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs voted all entries. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered. For more:
About The Platinum A' Design Award
The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that have achieved an exemplary level of perfection in design.

© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news