Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hypermedia CEO appointment

Hypermedia CEO appointment


AUCKLAND, 7 April 2014 – Hypermedia announced today that Belinda Freeman has been appointed Chief Executive Officer. Ms Freeman will lead Hypermedia’s shopper marketing consultancy, including path-to-purchase analyses and insights, execute creative strategy and manage the company’s retail contracts.

Ms Freeman has a proven track record of developing successful, globally recognised, multi-market, shopper and retail research programmes and strategies.

Hypermedia’s clients will benefit greatly from Ms Freeman’s international expertise gained from her work with leading FMCG manufacturers and retailers such as Unilever, Heineken, Nestlè, Coca-Cola, Wal*Mart, Tesco, Boots, Dixons Store Group, The Co-op and more.

Ms Freeman acknowledges that while it is difficult for brands to communicate directly with shoppers, Hypermedia enables clients to effectively secure space to get in front of their shoppers at the critical decision point.

“Hypermedia is now an integral part of path-to-purchase communications,” she says. “It provides situation specific media that fully recognises the importance of creating high impact, innovative solutions to enhance the shopper experience and drive brand choice,” she says.

“Hypermedia gives companies the unique ability to amplify their brand at point of purchase, thanks to a powerful partnership with Countdown and other retailers,” she says. “I look forward to strengthening the agency by working with our clients and the team to expand the reach of, and to future-proof Hypermedia’s results proven offering.”

- ENDS -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news