Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hypermedia CEO appointment

Hypermedia CEO appointment


AUCKLAND, 7 April 2014 – Hypermedia announced today that Belinda Freeman has been appointed Chief Executive Officer. Ms Freeman will lead Hypermedia’s shopper marketing consultancy, including path-to-purchase analyses and insights, execute creative strategy and manage the company’s retail contracts.

Ms Freeman has a proven track record of developing successful, globally recognised, multi-market, shopper and retail research programmes and strategies.

Hypermedia’s clients will benefit greatly from Ms Freeman’s international expertise gained from her work with leading FMCG manufacturers and retailers such as Unilever, Heineken, Nestlè, Coca-Cola, Wal*Mart, Tesco, Boots, Dixons Store Group, The Co-op and more.

Ms Freeman acknowledges that while it is difficult for brands to communicate directly with shoppers, Hypermedia enables clients to effectively secure space to get in front of their shoppers at the critical decision point.

“Hypermedia is now an integral part of path-to-purchase communications,” she says. “It provides situation specific media that fully recognises the importance of creating high impact, innovative solutions to enhance the shopper experience and drive brand choice,” she says.

“Hypermedia gives companies the unique ability to amplify their brand at point of purchase, thanks to a powerful partnership with Countdown and other retailers,” she says. “I look forward to strengthening the agency by working with our clients and the team to expand the reach of, and to future-proof Hypermedia’s results proven offering.”

- ENDS -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news