Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hypermedia CEO appointment

Hypermedia CEO appointment


AUCKLAND, 7 April 2014 – Hypermedia announced today that Belinda Freeman has been appointed Chief Executive Officer. Ms Freeman will lead Hypermedia’s shopper marketing consultancy, including path-to-purchase analyses and insights, execute creative strategy and manage the company’s retail contracts.

Ms Freeman has a proven track record of developing successful, globally recognised, multi-market, shopper and retail research programmes and strategies.

Hypermedia’s clients will benefit greatly from Ms Freeman’s international expertise gained from her work with leading FMCG manufacturers and retailers such as Unilever, Heineken, Nestlè, Coca-Cola, Wal*Mart, Tesco, Boots, Dixons Store Group, The Co-op and more.

Ms Freeman acknowledges that while it is difficult for brands to communicate directly with shoppers, Hypermedia enables clients to effectively secure space to get in front of their shoppers at the critical decision point.

“Hypermedia is now an integral part of path-to-purchase communications,” she says. “It provides situation specific media that fully recognises the importance of creating high impact, innovative solutions to enhance the shopper experience and drive brand choice,” she says.

“Hypermedia gives companies the unique ability to amplify their brand at point of purchase, thanks to a powerful partnership with Countdown and other retailers,” she says. “I look forward to strengthening the agency by working with our clients and the team to expand the reach of, and to future-proof Hypermedia’s results proven offering.”

- ENDS -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tourism: China Southern Airlines To Fly To Christchurch

China Southern Airlines, in partnership with Christchurch Airport and the South Island tourism industry, has announced today it will begin flying directly between Guangzhou, Mainland China and the South Island. More>>

ALSO:

Dodgy: Truck Shops Come Under Scrutiny

Mobile traders, or truck shops, target poorer communities, particularly in Auckland, with non-compliant contracts, steep prices and often lower-quality goods than can be bought at ordinary shops, a Commerce Commission investigation has found. More>>

ALSO:

Auckland Transport: Government, Council Agree On Funding Approach

The government and Auckland Council have reached a detente over transport funding, establishing a one-year, collaborative timetable for decisions on funding for the city's transport infrastructure growth in the next 30 years after the government refused to fund the $2 billion of short and medium-term plans outlined in Auckland's draft Unitary Plan. More>>

ALSO:

Bullish On China Shock: Slumping Equities, Commodities May Continue, But Not A GFC

The biggest selloff in stock markets in at least four years, slumping commodity prices and a surge in Wall Street's fear gauge don't mean the world economy is heading for another global financial crisis, fund managers say. More>>

ALSO:

Real Estate: Investors Driving Up Auckland Housing Risk - RBNZ

The growing presence of investors in Auckland's property market is increasing the risks, and is likely to both amplify the housing cycle and worsen the potential damage from a downturn both to the financial system and the broader economy, said Reserve Bank deputy governor Grant Spencer. More>>

ALSO:

Annual Record: Overseas Visitors Hit 3 Million Milestone

Visitor arrivals to New Zealand surpassed 3 million for the first time in the July 2015 year, Statistics New Zealand said today. The record-breaking 3,002,982 visitors this year was 7 percent higher than the July 2014 year. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news