Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


oOh! NZ & TV's MKR attract shoppers’ senses with billboards

oOh! New Zealand and TV’s MKR attract shoppers’ senses with special retail billboards

The smell of homemade cooking will be drifting through some of New Zealand's key shopping centres, as part of a new campaign by oOh! Media for TVNZ's new season of My Kitchen Rules Australia.

Utilising oOh!'s Retail Network, specially built panels will dispense specific aromas and play audio of the TV Show hosts, Pete Evans and Manu Feildel promoting the series, when shoppers press a button in centres in Auckland, Hamilton, Wellington and Christchurch.

General Manager of oOh! New Zealand, Cameron Taylor, said the combination of shopaLites with scent, audio and the push button interaction created a campaign that would generate a high level of engagement among the core audience in a highly relevant environment.

"It was essential that we created a solution that stood out from the crowd given that they are vying for attention among a cluttered category," Mr Taylor said.

"Collaborating with Starcom and TVNZ we have been able to develop a highly impactful solution that is bound to capture maximum attention and engagement from shoppers passing these special builds"

Chris Hooper TV2 & Pay Channels Marketing Manager said the sensory execution combined with the wide reaching shopaLite solution created a compelling concept to support the latest series of the top rating Australian cooking show.

“Shoppers who tweet us with what they’ve smelled with #MKRScent have the opportunity to win some coveted official MKR aprons. So having this opportunity to create a two-way connection with our audience, as well as a full sensory experience, was too good an opportunity to resist.” Chris Hooper said

The National campaign runs for 4 weeks, with different scents and audio running across different centres, supported by 65 digital portrait and landscape retail panels that will reach more than 5.5 million shoppers each fortnight.

***
Campaign: My Kitchen Rules
Creative Agency: Blacksand
Media Agency: Starcom
Client: TVNZ

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news