Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


oOh! NZ & TV's MKR attract shoppers’ senses with billboards

oOh! New Zealand and TV’s MKR attract shoppers’ senses with special retail billboards

The smell of homemade cooking will be drifting through some of New Zealand's key shopping centres, as part of a new campaign by oOh! Media for TVNZ's new season of My Kitchen Rules Australia.

Utilising oOh!'s Retail Network, specially built panels will dispense specific aromas and play audio of the TV Show hosts, Pete Evans and Manu Feildel promoting the series, when shoppers press a button in centres in Auckland, Hamilton, Wellington and Christchurch.

General Manager of oOh! New Zealand, Cameron Taylor, said the combination of shopaLites with scent, audio and the push button interaction created a campaign that would generate a high level of engagement among the core audience in a highly relevant environment.

"It was essential that we created a solution that stood out from the crowd given that they are vying for attention among a cluttered category," Mr Taylor said.

"Collaborating with Starcom and TVNZ we have been able to develop a highly impactful solution that is bound to capture maximum attention and engagement from shoppers passing these special builds"

Chris Hooper TV2 & Pay Channels Marketing Manager said the sensory execution combined with the wide reaching shopaLite solution created a compelling concept to support the latest series of the top rating Australian cooking show.

“Shoppers who tweet us with what they’ve smelled with #MKRScent have the opportunity to win some coveted official MKR aprons. So having this opportunity to create a two-way connection with our audience, as well as a full sensory experience, was too good an opportunity to resist.” Chris Hooper said

The National campaign runs for 4 weeks, with different scents and audio running across different centres, supported by 65 digital portrait and landscape retail panels that will reach more than 5.5 million shoppers each fortnight.

***
Campaign: My Kitchen Rules
Creative Agency: Blacksand
Media Agency: Starcom
Client: TVNZ

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news