Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


oOh! NZ & TV's MKR attract shoppers’ senses with billboards

oOh! New Zealand and TV’s MKR attract shoppers’ senses with special retail billboards

The smell of homemade cooking will be drifting through some of New Zealand's key shopping centres, as part of a new campaign by oOh! Media for TVNZ's new season of My Kitchen Rules Australia.

Utilising oOh!'s Retail Network, specially built panels will dispense specific aromas and play audio of the TV Show hosts, Pete Evans and Manu Feildel promoting the series, when shoppers press a button in centres in Auckland, Hamilton, Wellington and Christchurch.

General Manager of oOh! New Zealand, Cameron Taylor, said the combination of shopaLites with scent, audio and the push button interaction created a campaign that would generate a high level of engagement among the core audience in a highly relevant environment.

"It was essential that we created a solution that stood out from the crowd given that they are vying for attention among a cluttered category," Mr Taylor said.

"Collaborating with Starcom and TVNZ we have been able to develop a highly impactful solution that is bound to capture maximum attention and engagement from shoppers passing these special builds"

Chris Hooper TV2 & Pay Channels Marketing Manager said the sensory execution combined with the wide reaching shopaLite solution created a compelling concept to support the latest series of the top rating Australian cooking show.

“Shoppers who tweet us with what they’ve smelled with #MKRScent have the opportunity to win some coveted official MKR aprons. So having this opportunity to create a two-way connection with our audience, as well as a full sensory experience, was too good an opportunity to resist.” Chris Hooper said

The National campaign runs for 4 weeks, with different scents and audio running across different centres, supported by 65 digital portrait and landscape retail panels that will reach more than 5.5 million shoppers each fortnight.

***
Campaign: My Kitchen Rules
Creative Agency: Blacksand
Media Agency: Starcom
Client: TVNZ

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news