Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

The 3 Top Reasons Kiwis get a Personal Loan

The 3 Top Reasons Kiwi’s get a Personal Loan - FIRST NZ’s New Industry Report & Survey on Personal Loans


FIRST NZ just released a new industry report showing how visible and how much online reach New Zealand’s personal loan providers have within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that Kiwis number one reason for considering a personal loan is to finance a car, closely followed by debt consolidation.

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that not banks but a non-bank lender named “Finance Now” leads the RBR for the analysed search terms – followed by Westpac, ANZ and Kiwibank.

The personal loans market is highly competitive and lots of players are looking to gain a larger proportion of market share online. Although the competition is high, more than half of all analysed companies are not “really” doing a great job and making best use of what is presumably their most cost effective marketing channel: “Search”.

A recent survey showed that usage of smartphones and tablets will continue to increase over the next few years, personal loan providers should have a plan in place to cater for the increase in mobile visitors.


FIRST found that Kiwis, apart from considering a loan for financing a car, also apply for loans for debt consolidation, and nearly one out of 8 respondents revealed covering the costs of travelling was a major consideration for them getting a personal loan. In contrast, the minority of people mentioned they applied for a loan when making “larger” investments in electronic goods such as personal computers.


To get the full industry report and survey data, please download the full report below.


Click for big version.

By conducting this industry report FIRST used its metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines, which provides a simple way to compare a website’s search engine rankings with its competitors.

Download the full industry report here.

FIRST is New Zealand’s leading multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers. Visit the FIRST website to get more information on their digital marketing services.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fletcher Whittled: Fletcher Dumps Adamson In Face Of Dissatisfaction

Fletcher Building has taken the unusual step of dumping its chief executive, Mark Adamson, as the company slashed its full-year earnings guidance and flagged an impairment against Australian assets. More>>

ALSO:

No More Dog Docking: New Animal Welfare Regulations Progressed

“These 46 regulations include stock transport, farm husbandry, companion and working animals, pigs, layer hens and the way animals are accounted for in research, testing and teaching.” More>>

ALSO:

Employment: Most Kiwifruit Contractors Breaking Law

A Labour Inspectorate operation targeting the kiwifruit industry in Bay of Plenty has found the majority of labour hire contractors are breaching their obligations as employers. More>>

ALSO:

'Work Experience': Welfare Group Opposes The Warehouse Workfare

“This programme is about exploiting unemployed youth, not teaching them skills. The government are subsidising the Warehouse in the name of reducing benefit dependency,” says Vanessa Cole, spokesperson for Auckland Action Against Poverty. More>>

ALSO:

Internet Taxes: Labour To Target $600M In Unpaid Taxes From Multinationals

The Labour Party would target multinationals operating in New Zealand to ensure they don't avoid paying tax if it wins power and is targeting $600 million over three years through a "diverted profits tax," says leader Andrew Little. More>>

ALSO: