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FIRST NZ’s New Industry Report & Survey on Home Loans

Reputation, Credibility or Low Interest Rates? FIRST NZ’s New Industry Report & Survey on Home Loans

FIRST NZ just released a new industry report showing how visible and how much online reach New Zealand’s home loan and mortgage providers have within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that banks and finance providers are recognized as giving the best advice on home loan options, leaving independent mortgage brokers far behind.

By utilising their bespoke metric called RBR (Rankings Based Reach), FIRST revealed that larger players such as BNZ, ANZ and Westpac stand out in the search landscape (see image below).

Click for big version.

In comparison, smaller players are for the most part “not really” present within Google’s search engine and are missing out on business derived from what is most arguably the most cost effective marketing channel: “Search”.

FIRST could reveal that Kiwis consider banks and finance providers as giving the best advice on home loan options and that the most important factor when considering a home loan is not reputation or credibility, but low interest rates.

By conducting this industry report FIRST used its metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines, which provides a simple way to compare a website’s search engine rankings with its competitors.

Two words describe the results of this industry report the best: “Surprising and enlightening.”

Download the full industry report here.

FIRST is New Zealand’s leading multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers. Visit the FIRST website to get more information on their digital marketing services

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