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Iconic Kiwi Retailer Celebrates 32nd Birthday

Iconic Kiwi Retailer Looks to the Future as it Celebrates 32nd Birthday

Digital transformation takes shape as The Warehouse announces free in-store Wi-fi for customers


Next week The Warehouse celebrates 32 years of operation and its growth from a single discount store in Auckland’s Wairau Road, Glenfield to having a network of 91 Wi-fi enabled stores nationwide and playing a leading role in New Zealand’s retail industry.

Today’s announcement sees the completion of the in store Wi-fi roll out, another tool to help customers shop ‘anywhere, any way’ as the Red Sheds forge ahead in the digital space to ensure the business stays just as relevant, innovative and competitive as when Sir Stephen Tindall opened the first store in 1982.

The Warehouse CEO Simon Turner says: “One of Sir Stephen Tindall’s visions for The Warehouse is to be a sustainable profitable 100 year company and this is a vision that we strongly embrace today, which is why the Red Sheds’ birthday is an important milestone to remind us how far we have come and where we strive to be.

“With the significant investment in training, development and remuneration of our team members, we are seeing increases in transaction growth and basket size, resulting in 13 consecutive quarters of same store sales growth for the Red Sheds, which was announced to the market this morning.

“Our focus on continuous improvement to products and prices and a significant store modernisation programme to make sure we are offering Kiwis the shopping experience they expect, means we are starting to bring customers back to The Warehouse, as New Zealand’s ‘House of Bargains and Home of Essentials’.

“Furthermore, our digital transformation, including the recent launch of the innovative free ‘Your Warehouse’ app and the Wi-fi roll out are just two examples of how we are challenging ourselves to offer customers the optimum shopping experience,” says Mr Turner.

“We hope that during our two week birthday celebration, Kiwis who might not have been into our store for a while will come back for a visit, take a fresh look and nab a great bargain while they’re here.”

To celebrate its 32nd birthday, The Warehouse is offering customers two weeks of special birthday bargains commencing Wednesday 14 May, including:
- - Acer laptops for $499

- - Best ever dollar deals

- - Category discounts such as 50 per cent off a huge range of blankets, sheets and duvets; and much more.

In addition, Kiwis have the chance to win their own birthday treat by playing the online Trolley Grab game on The Warehouse Facebook page where a $1,000 The Warehouse Gift Card is being given away every day between 14 and 27 May.

-ends-

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