Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Genesis Energy Leaves Its Door Wide Open via New Campaign

Genesis Energy Leaves Its Door Wide Open via New Campaign From .99 and justONE

Auckland, New Zealand: Friday, 9 May 2014

Creative retail agency specialists .99, and direct partner justONE, are putting the ‘sweet’ back into ‘home sweet home’, with a new campaign announcing the launch of Genesis Energy’s Door Knocking Switch-Off.

In another significant shift for New Zealand energy providers, Genesis Energy will be closing down its door-to-door home sales programme for good, following feedback from consumers that branded the practice as “intrusive” and “annoying.”

The new campaign invites Kiwis to go knocking on Genesis Energy’s door when they begin their search for the best offers instead, which they can now do effortlessly via new and improved online channels.

Genesis Energy’s General Manager Marketing, Chris Watney, says research commissioned by the energy provider showed that 81% of Kiwis don’t like door- to-door salespeople coming to their home and an overwhelming two thirds of New Zealanders would like door-to-door sales to stop completely.

“This channel was a steady stream of customer acquisition for us, but the more we looked into it and took people’s opinions into consideration, the more we realised stopping it was the right thing to do. We care about what New Zealanders want and so the shift we’ve made reflects that, ” Watney continues.

Ben Goodale, Managing Director .99 and justONE, says, “We want Kiwis to know they’re in charge, and can knock on Genesis Energy’s door as and when they want to. We hope our multi-channel integrated campaign will inspire New Zealanders to see that Genesis Energy really are in it for them, as they lead the way with this new approach.”

The campaign from .99 and justONE will be launched primarily via a new TVC, and supported through digital, press, in-mall, radio and direct channels.

The Genesis Energy Door Knocking Switch off TVC can be viewed here.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Not Enough Rain: Drought Impacts Business And Will Affect GDP

Businesses which rely on trade in parts of the country which are experiencing drought conditions are very concerned about the extreme weather. More>>

ALSO:

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news