Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Genesis Energy Leaves Its Door Wide Open via New Campaign

Genesis Energy Leaves Its Door Wide Open via New Campaign From .99 and justONE

Auckland, New Zealand: Friday, 9 May 2014

Creative retail agency specialists .99, and direct partner justONE, are putting the ‘sweet’ back into ‘home sweet home’, with a new campaign announcing the launch of Genesis Energy’s Door Knocking Switch-Off.

In another significant shift for New Zealand energy providers, Genesis Energy will be closing down its door-to-door home sales programme for good, following feedback from consumers that branded the practice as “intrusive” and “annoying.”

The new campaign invites Kiwis to go knocking on Genesis Energy’s door when they begin their search for the best offers instead, which they can now do effortlessly via new and improved online channels.

Genesis Energy’s General Manager Marketing, Chris Watney, says research commissioned by the energy provider showed that 81% of Kiwis don’t like door- to-door salespeople coming to their home and an overwhelming two thirds of New Zealanders would like door-to-door sales to stop completely.

“This channel was a steady stream of customer acquisition for us, but the more we looked into it and took people’s opinions into consideration, the more we realised stopping it was the right thing to do. We care about what New Zealanders want and so the shift we’ve made reflects that, ” Watney continues.

Ben Goodale, Managing Director .99 and justONE, says, “We want Kiwis to know they’re in charge, and can knock on Genesis Energy’s door as and when they want to. We hope our multi-channel integrated campaign will inspire New Zealanders to see that Genesis Energy really are in it for them, as they lead the way with this new approach.”

The campaign from .99 and justONE will be launched primarily via a new TVC, and supported through digital, press, in-mall, radio and direct channels.

The Genesis Energy Door Knocking Switch off TVC can be viewed here.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gordon Campbell: On Tiwai Point (And Saying “No” In Greece)

Its hard to see how Rio Tinto’s one month delay in announcing its intentions about the Tiwai Point aluminium smelter is a good sign for (a) the jobs of the workers affected or (b) for the New Zealand taxpayer. More>>

ALSO:

Half Empty: Dairy Product Prices Extend Slide To Six-Year Low

Dairy product prices continued their slide, paced by whole milk power, in the latest GlobalDairyTrade auction, weakening to the lowest level in six years. More>>

ALSO:

Copper Broadband: Regulator Set To Keep Chorus Pricing Largely Unchanged

The Commerce Commission looks likely to settle on a price close to its original decision on what telecommunications network operator Chorus can charge its customers, though it probably won’t backdate any update. More>>

ALSO:

Lower Levy For Safer Cars: ACC Backtracks On Safety Assessments

Dog and Lemon: “The ACC has based the entire levy system on a set of badly flawed data from Monash University. This Monash data is riddled with errors and false assumptions; that’s the real reason for the multiple mistakes in setting ACC levies.” More>>

ALSO:

Fast Track: TPP Negotiations Set To Accelerate, Groser Says

Negotiations for the Trans-Pacific Partnership will accelerate in July, with New Zealand officials working to stitch up a deal by the month's end, according to Trade Minister Tim Groser. More>>

ALSO:

Floods: Initial Assessment Of Economic Impact

Authorities around the region have compiled an initial impact assessment for the Ministry of Civil Defence, putting the estimated cost of flood recovery at around $120 million... this early estimate includes social, built, and economic costs to business, but doesn’t include costs to the rural sector. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news