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Genesis Energy Leaves Its Door Wide Open via New Campaign

Genesis Energy Leaves Its Door Wide Open via New Campaign From .99 and justONE

Auckland, New Zealand: Friday, 9 May 2014

Creative retail agency specialists .99, and direct partner justONE, are putting the ‘sweet’ back into ‘home sweet home’, with a new campaign announcing the launch of Genesis Energy’s Door Knocking Switch-Off.

In another significant shift for New Zealand energy providers, Genesis Energy will be closing down its door-to-door home sales programme for good, following feedback from consumers that branded the practice as “intrusive” and “annoying.”

The new campaign invites Kiwis to go knocking on Genesis Energy’s door when they begin their search for the best offers instead, which they can now do effortlessly via new and improved online channels.

Genesis Energy’s General Manager Marketing, Chris Watney, says research commissioned by the energy provider showed that 81% of Kiwis don’t like door- to-door salespeople coming to their home and an overwhelming two thirds of New Zealanders would like door-to-door sales to stop completely.

“This channel was a steady stream of customer acquisition for us, but the more we looked into it and took people’s opinions into consideration, the more we realised stopping it was the right thing to do. We care about what New Zealanders want and so the shift we’ve made reflects that, ” Watney continues.

Ben Goodale, Managing Director .99 and justONE, says, “We want Kiwis to know they’re in charge, and can knock on Genesis Energy’s door as and when they want to. We hope our multi-channel integrated campaign will inspire New Zealanders to see that Genesis Energy really are in it for them, as they lead the way with this new approach.”

The campaign from .99 and justONE will be launched primarily via a new TVC, and supported through digital, press, in-mall, radio and direct channels.

The Genesis Energy Door Knocking Switch off TVC can be viewed here.


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