Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Genesis Energy Leaves Its Door Wide Open via New Campaign

Genesis Energy Leaves Its Door Wide Open via New Campaign From .99 and justONE

Auckland, New Zealand: Friday, 9 May 2014

Creative retail agency specialists .99, and direct partner justONE, are putting the ‘sweet’ back into ‘home sweet home’, with a new campaign announcing the launch of Genesis Energy’s Door Knocking Switch-Off.

In another significant shift for New Zealand energy providers, Genesis Energy will be closing down its door-to-door home sales programme for good, following feedback from consumers that branded the practice as “intrusive” and “annoying.”

The new campaign invites Kiwis to go knocking on Genesis Energy’s door when they begin their search for the best offers instead, which they can now do effortlessly via new and improved online channels.

Genesis Energy’s General Manager Marketing, Chris Watney, says research commissioned by the energy provider showed that 81% of Kiwis don’t like door- to-door salespeople coming to their home and an overwhelming two thirds of New Zealanders would like door-to-door sales to stop completely.

“This channel was a steady stream of customer acquisition for us, but the more we looked into it and took people’s opinions into consideration, the more we realised stopping it was the right thing to do. We care about what New Zealanders want and so the shift we’ve made reflects that, ” Watney continues.

Ben Goodale, Managing Director .99 and justONE, says, “We want Kiwis to know they’re in charge, and can knock on Genesis Energy’s door as and when they want to. We hope our multi-channel integrated campaign will inspire New Zealanders to see that Genesis Energy really are in it for them, as they lead the way with this new approach.”

The campaign from .99 and justONE will be launched primarily via a new TVC, and supported through digital, press, in-mall, radio and direct channels.

The Genesis Energy Door Knocking Switch off TVC can be viewed here.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news