How Much is Too Much Wine?
How Much is Too Much Wine?
In 2014 the New Zealand
wine industry expects harvest to surpass 400,000 tonnes. At
this volume are we looking at a repeat of the 2008
“sauvalache?”
Rewined examines the differences in
supply and demand, and suggests that both
consumers and
the industry stand to benefit this time around. In the final
weeks of the 2014 grape harvest, “the general feeling
seems to be a second year of exceptional quality,” Shannon
Lawrence, Operations Manager for Rewined says harvest
volumes have also increased over 7% on an already large
harvest last year, leaving commentators to suggest we may be
heading for another supply surplus.
“The last
surplus started in 2008, when yields were 20- to 30- percent
above estimate.”
Lawrence recalls, ”everyone was
fighting for tank space. There was just so much fruit This
glut, coupled with a declining global economic climate
caused a supply/demand imbalance which had significant
ramifications for the industry in the following four years.
While volumes are currently at record levels Lawrence
suggests, “It doesn’t feel the same as last time. The
quality is fantastic, the economy is more optimistic and
other Southern Hemisphere wine producing countries haven’t
had the same great growing She goes on, “there’s renewed
optimism in the industry, and it seems we have learned a few
things from recent years about the importance of aligning
new vineyard plantings to demand and generally focusing on
being market-led.”
Reasons for a more positive
outlook in 2014:
- Exceptional growing conditions in
both the 2013 and 2014 vintages, with high quality wines
produced across much of the country.
- Lower volumes
in Southern Hemisphere wine producing countries, including;
Australia, South Africa and Chile, means supply
shortage into key New Zealand
- Strong demand in key
export markets, particularly the United States and China,
with exports forecast to exceed $1.3billion by the June year
end.
Lawrence also states, “The last two vintages
are also great for consumers; there are some really great
wines around, and while prices are slowly rising, they are
getting much Rewined is the online-only wine shop making the
wine buying process easy and approachable, by getting away
from the “supermarket” style pages of unheard of labels
and complicated, technical jargon. With a portfolio of mid
to premium wines customers have confidence have the right
bottle for every occasion, budget and taste.
The
company was established in 2013 and is part of the Windhaven
Investments
portfolio. For more information please visit
their website at http://www.rewined.co.nz
.
Ends