Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Juanita Enhances the Window to the Soul

Juanita Enhances the Window to the Soul

May 9, 2014

The eyes are the window to the soul said William Shakespeare.

Newspaper photographer, Juanita Shields, agrees and, in her years working for the Fairfax, she focused on people’s faces. Juanita recalls loving portraiture more than anything else.

Her fascination with the face continued when she moved with her Warrant Officer husband and family to Waiouru and then to Linton Camp, south of Palmerston North.

It was the eyes that captivated her and, in those years, Juanita started researching methods of how to enhance them further.

Firstly she experimented with eyelash extensions and then started sourcing eyelash sets, glues and accessories from overseas. Very quickly she discovered the most successful applications to highlighting the face but she couldn’t locate a satisfactory tool to apply the extensions.

“I discovered one from overseas that could separate the individual eyelashes but somehow it attracted the glue and, when clumping occurred, I had to start all over again,” Juanita said.

“A traditional method of attaching extensions to eyelashes can take up to 90 minutes and achieve a 90 percent success at best. It takes far too long. ”

So Juanita decided that, if there was no effective applicator that worked, she would invent and manufacture one herself.

For the next two years she made prototype after prototype. Finally she designed a tool that resembled a wedge made with three different metals, her secret ingredient.

This applicator separated the eyelashes but didn’t attract the glue when it came to attaching the extensions. And it reduced the time by half.

“I knew it could be achieved and was delighted when it worked. I took my prototype to Ideas Development in Feilding and they had it manufactured,” she said.

“It’s great to know I have the only eyelash tool of its kind in the world.”

The next step was to seek sponsorship and business acumen. She discovered that the BCC in Palmerston North ran an annual flagship project entitled Innovate.

Innovate is the biggest entrepreneurial programme in New Zealand and is open to anyone with a vision for a business, a creative solution to an everyday problem, a new invention, early-stage research or technology with commercial potential.

Juanita entered Innovate in 2013 and, after four months which included a series of workshops to refine her proposal and improve her presentation, she was chosen as one of three winners by a Dragon’s Den judging panel.

She received a monetary prize, and investment and advice, from two New Zealand business entrepreneurs, Sharon Bryant and Larry Ellison.

“Innovate was crucial in recognising my invention and awarding prize money and investment,” Juanita says. “As a result I now want to become a global supplier to the beauty trade.”

Juanita has had an initial run of beauty kits comprising the wedge divider, a spray protector, tweezers and lash extensions produced and is launching her new product in Wellington and the Manawatu this weekend.

Once she’s established in New Zealand, she wants to source the best beauty products from around the globe and allow her creative genius to
invent other applications.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news