Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TRENZ 2014 promoting exciting new tourism products

TRENZ 2014 promoting exciting new tourism products to the world


A luxury beach house, a ‘Weta Workshop’ movie experience, and a gold mining heritage tour targeting the Chinese market are among the exciting new products that will be on show to the world’s travel and tourism buyers at TRENZ 2014, 18-21 May, Auckland.

Managed by the Tourism Industry Association New Zealand, TRENZ is the $24 billion tourism industry’s most important annual international showcase. This year around 260 tourism operators will be working hard to clinch business deals with the 300 international buyers who are attending from 30 countries.

“Our industry is competing for business in a hugely competitive international environment, so it’s crucial we are able to show these buyers new products and visitor experiences, including those that will appeal to travellers from emerging markets we are targeting, such as India, Brazil and Indonesia,” says TIA Communications Manager Ann-Marie Johnson.

Buyers at TRENZ 2014 will discover more than 50 new products, including 14 operators who are exhibiting at the four-day event for the first time.

They include Wellington’s award-winning Weta Workshop, known internationally for its creative work on movie blockbusters, including The Hobbit and the Lord of the Rings trilogies, The Adventures of Tintin, and the recently released The Amazing Spider-Man 2.

“We are looking forward to attending TRENZ for the first time to meet with potential distributors of our exciting new tourism products,” explains General Manager David Wilks. Those products include the Weta Cave Workshop Tour that provides a behind-the-scenes glimpse into this innovative business.

“Tourism is a relatively new venture for Weta Workshop and we are excited about encouraging fans of our work and movie enthusiasts to come and visit our place,” says Mr Wilks. “We enjoy sharing our creative work and techniques, and telling our stories to visitors to Wellington and New Zealand.”

Boutique Hotels & Lodges is bringing a new beach house product to TRENZ 2014 targeting the high-value luxury end of the visitor market.

“The Beach House on Kawau Island brings something new to the market. Visitors can easily believe they are on a tropical island yet are only a short drive and ferry ride from Auckland. Offering a laid back atmosphere with a sophisticated level of cuisine, this new addition to our group will appeal to the luxury market looking for an island escape,” says Director Susan Roberts.

She says key markets for Boutique Hotels & Lodges’ property portfolio are USA, UK/Europe, Russia, emerging markets such as India and the growing luxury clientele from China.

Chinese visitors are also the target of a new goldfield heritage tour, developed by Nomad Safaris, one of New Zealand's original 4WD tour operators, offering small group, personalised backcountry tours.

The ‘Gold Seeker’ tour is based around the Chinese workers on the goldfields in the Queenstown region and visits the Skippers Road, Arrowtown Chinese Settlement and the Arrow River where the Chinese sought their fortunes.

“We are excited to see the number of new and innovative, quality products that will be on show at TRENZ 2014,” says Ms Johnson.

“The industry’s Tourism 2025 growth framework aspires to grow total annual tourism revenue to $41 billion by 2025. We will only achieve that if we continue to develop and showcase innovative, quality products that help us stand out from the rest of the world.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news