Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TRENZ 2014 promoting exciting new tourism products

TRENZ 2014 promoting exciting new tourism products to the world


A luxury beach house, a ‘Weta Workshop’ movie experience, and a gold mining heritage tour targeting the Chinese market are among the exciting new products that will be on show to the world’s travel and tourism buyers at TRENZ 2014, 18-21 May, Auckland.

Managed by the Tourism Industry Association New Zealand, TRENZ is the $24 billion tourism industry’s most important annual international showcase. This year around 260 tourism operators will be working hard to clinch business deals with the 300 international buyers who are attending from 30 countries.

“Our industry is competing for business in a hugely competitive international environment, so it’s crucial we are able to show these buyers new products and visitor experiences, including those that will appeal to travellers from emerging markets we are targeting, such as India, Brazil and Indonesia,” says TIA Communications Manager Ann-Marie Johnson.

Buyers at TRENZ 2014 will discover more than 50 new products, including 14 operators who are exhibiting at the four-day event for the first time.

They include Wellington’s award-winning Weta Workshop, known internationally for its creative work on movie blockbusters, including The Hobbit and the Lord of the Rings trilogies, The Adventures of Tintin, and the recently released The Amazing Spider-Man 2.

“We are looking forward to attending TRENZ for the first time to meet with potential distributors of our exciting new tourism products,” explains General Manager David Wilks. Those products include the Weta Cave Workshop Tour that provides a behind-the-scenes glimpse into this innovative business.

“Tourism is a relatively new venture for Weta Workshop and we are excited about encouraging fans of our work and movie enthusiasts to come and visit our place,” says Mr Wilks. “We enjoy sharing our creative work and techniques, and telling our stories to visitors to Wellington and New Zealand.”

Boutique Hotels & Lodges is bringing a new beach house product to TRENZ 2014 targeting the high-value luxury end of the visitor market.

“The Beach House on Kawau Island brings something new to the market. Visitors can easily believe they are on a tropical island yet are only a short drive and ferry ride from Auckland. Offering a laid back atmosphere with a sophisticated level of cuisine, this new addition to our group will appeal to the luxury market looking for an island escape,” says Director Susan Roberts.

She says key markets for Boutique Hotels & Lodges’ property portfolio are USA, UK/Europe, Russia, emerging markets such as India and the growing luxury clientele from China.

Chinese visitors are also the target of a new goldfield heritage tour, developed by Nomad Safaris, one of New Zealand's original 4WD tour operators, offering small group, personalised backcountry tours.

The ‘Gold Seeker’ tour is based around the Chinese workers on the goldfields in the Queenstown region and visits the Skippers Road, Arrowtown Chinese Settlement and the Arrow River where the Chinese sought their fortunes.

“We are excited to see the number of new and innovative, quality products that will be on show at TRENZ 2014,” says Ms Johnson.

“The industry’s Tourism 2025 growth framework aspires to grow total annual tourism revenue to $41 billion by 2025. We will only achieve that if we continue to develop and showcase innovative, quality products that help us stand out from the rest of the world.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Starts Talks On Tougher Rules For Property Speculators

The Reserve Bank of New Zealand is stepping up preparations to restrict lending to residential property investors as it watches house prices, particularly in Auckland, continue to rise strongly. More>>

ALSO:

Research: ‘Ageing Well’ Science Challenge Launched

Science and Innovation Minister Steven Joyce today launched the Ageing Well National Science Challenge, confirming initial funding of $14.6 million. More>>

ALSO:

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news