Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Shotover Jet ‘s royal spin creates real business

Shotover Jet ‘s royal spin creates real business


Shotover Jet has long been an iconic tourism activity with numerous awards and many famous visitors. In 2014 the business took another ‘step up’ in hosting the Duke and Duchess of Cambridge. That jet boat ride can now be seen to have created substantial additional business for the company.

As one of only two activities enjoyed by the Duke and Duchess in Queenstown, Shotover Jet became a ‘poster child’ for the town and adventure activities generally.

The scale and value of the stories written and images taken – given blanket coverage all around the world -- was enhanced by the visit to Queenstown coinciding with one of the very few spells of sunny weather the royal couple experienced on their New Zealand tour.

“Images of people having fun are infectious, and this was certainly proved at Shotover Jet that day,” says Ngāi Tahu Tourism Queenstown General Manager David Kennedy. “We’re still being sent clippings and links from all over the world. This has certainly been an outstanding global outcome for Queenstown and New Zealand.”

A key media angle in the days immediately following the visit was how much impact the royal visit would have on visitor numbers, a question that was difficult to answer with the New Zealand and Australian school holidays and holiday weekends all kicking off a busy period.

“But looking back on the figures now, even counting the effect of holidays our overall business following the royal visit was much busier than expected,” says David. “This was supported by a higher than normal number of people booking ahead online, indicating that the effect of the royal visit was to put Shotover Jet higher up the ‘Must Do’ list.

“However all indicators are that the real benefit is going to extend for much longer, with increased inquiry from tour operators worldwide based on customer recognition of Shotover Jet and our famous ‘Big Red’ boats. That, of course, will be much harder to measure.

“The end result is Shotover Jet has reaffirmed its ‘World Famous’ tag, and that’s also of huge benefit to Queenstown and New Zealand generally.”

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news