Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Shotover Jet ‘s royal spin creates real business

Shotover Jet ‘s royal spin creates real business


Shotover Jet has long been an iconic tourism activity with numerous awards and many famous visitors. In 2014 the business took another ‘step up’ in hosting the Duke and Duchess of Cambridge. That jet boat ride can now be seen to have created substantial additional business for the company.

As one of only two activities enjoyed by the Duke and Duchess in Queenstown, Shotover Jet became a ‘poster child’ for the town and adventure activities generally.

The scale and value of the stories written and images taken – given blanket coverage all around the world -- was enhanced by the visit to Queenstown coinciding with one of the very few spells of sunny weather the royal couple experienced on their New Zealand tour.

“Images of people having fun are infectious, and this was certainly proved at Shotover Jet that day,” says Ngāi Tahu Tourism Queenstown General Manager David Kennedy. “We’re still being sent clippings and links from all over the world. This has certainly been an outstanding global outcome for Queenstown and New Zealand.”

A key media angle in the days immediately following the visit was how much impact the royal visit would have on visitor numbers, a question that was difficult to answer with the New Zealand and Australian school holidays and holiday weekends all kicking off a busy period.

“But looking back on the figures now, even counting the effect of holidays our overall business following the royal visit was much busier than expected,” says David. “This was supported by a higher than normal number of people booking ahead online, indicating that the effect of the royal visit was to put Shotover Jet higher up the ‘Must Do’ list.

“However all indicators are that the real benefit is going to extend for much longer, with increased inquiry from tour operators worldwide based on customer recognition of Shotover Jet and our famous ‘Big Red’ boats. That, of course, will be much harder to measure.

“The end result is Shotover Jet has reaffirmed its ‘World Famous’ tag, and that’s also of huge benefit to Queenstown and New Zealand generally.”

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Bad Day For Rope: Donaghys Job Losses Another Blow To Dunedin

The loss of 30 jobs from Donaghys rope and twine factory is yet another blow to the people and economy of Dunedin, says Dunedin South Labour MP Clare Curran. More>>

ALSO:

Oil: 2014 New Zealand Petroleum Summit

Simon Bridges: Our abundance of energy and minerals resources provides us with unique opportunities to build the New Zealand economy.

Over the past three years the Government has made significant changes to how the sector is regulated. More>>

ALSO:

WWF Report: Solutions In Reach; World Biodiversity Suffers Major Decline

Global wildlife populations have declined by more than half in just 40 years as measured in WWF's Living Planet Report 2014. Wildlife's continued decline highlights the need for sustainable solutions to heal the planet... More>>

ALSO:

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news