Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Shotover Jet ‘s royal spin creates real business

Shotover Jet ‘s royal spin creates real business


Shotover Jet has long been an iconic tourism activity with numerous awards and many famous visitors. In 2014 the business took another ‘step up’ in hosting the Duke and Duchess of Cambridge. That jet boat ride can now be seen to have created substantial additional business for the company.

As one of only two activities enjoyed by the Duke and Duchess in Queenstown, Shotover Jet became a ‘poster child’ for the town and adventure activities generally.

The scale and value of the stories written and images taken – given blanket coverage all around the world -- was enhanced by the visit to Queenstown coinciding with one of the very few spells of sunny weather the royal couple experienced on their New Zealand tour.

“Images of people having fun are infectious, and this was certainly proved at Shotover Jet that day,” says Ngāi Tahu Tourism Queenstown General Manager David Kennedy. “We’re still being sent clippings and links from all over the world. This has certainly been an outstanding global outcome for Queenstown and New Zealand.”

A key media angle in the days immediately following the visit was how much impact the royal visit would have on visitor numbers, a question that was difficult to answer with the New Zealand and Australian school holidays and holiday weekends all kicking off a busy period.

“But looking back on the figures now, even counting the effect of holidays our overall business following the royal visit was much busier than expected,” says David. “This was supported by a higher than normal number of people booking ahead online, indicating that the effect of the royal visit was to put Shotover Jet higher up the ‘Must Do’ list.

“However all indicators are that the real benefit is going to extend for much longer, with increased inquiry from tour operators worldwide based on customer recognition of Shotover Jet and our famous ‘Big Red’ boats. That, of course, will be much harder to measure.

“The end result is Shotover Jet has reaffirmed its ‘World Famous’ tag, and that’s also of huge benefit to Queenstown and New Zealand generally.”

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news