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Bolifor Set to Revolutionise Magnesium Regime

12 May 2014

MEDIA RELEASE

Fieldays Product Launch:

Bolifor® Set to Revolutionise Magnesium Regime

Fieldays 2014 marks the official launch of a new product, Bolifor® Magnesium, which is set to revolutionise Magnesium use in the New Zealand agricultural industry.

The Bolifor® Magnesium product range is being made available for the first time in New Zealand by BEC Feed Solutions. The launch is planned to coincide with the peak season for Magnesium requirements in dairying, during pre-calving and early lactation throughout spring.

As a manufacturer and supplier of high quality animal nutrition products, BEC says this new product range offers distinct advantages over Magnesium Oxide (MgO) and other Magnesium supplements. These include excellent palatability, ease of application, accuracy of dosage and high bioavailability of the vital mineral Magnesium.

“The Bolifor® products will transform the way dairy farmers administer Magnesium to their cows, providing many additional benefits as well as marked labour saving efficiencies,” says Trina Parker, Country Manager of BEC NZ.

“We’re very excited to be introducing our new Bolifor® range at the Mystery Creek Fieldays, allowing farmers, vets and the wider public the opportunity to learn about their unique properties first hand,” adds Ms Parker.

Available in two forms – BOLIFOR® MGP+ and BOLIFOR® MAG33 - each has different mineral compositions that can be incorporated easily into existing feeding, and animal health regimes.

While traditional Magnesium products are administered via pasture dusting or dosing in water, the Bolifor® products can be consumed directly. The big difference lies in the products’ palatability. BOLIFOR® MGP+ is neutral in taste, while BOLIFOR® MAG33 tastes slightly salty – both are more appealing to cows than traditional, bitter-tasting commercial Magnesium products. The Bolifor® products are also favoured for their non-laxative effect.

Both Bolifor® products are granulated and free flowing, making them less dusty, non-irritable to the digestive tract and much easier to handle than commercial finely ground and dusty Magnesium Oxide. Despite being granular in form, they are highly soluble, and as a result offer an excellent biological availability of both Magnesium and Phosphorus.

BOLIFOR® MGP+ and BOLIFOR® MAG33 samples will be on display throughout the Fieldays at the BEC stand, located in the Mystery Creek Pavilion, Stand PD41. Product experts will also be available to offer technical advice and support. A Bolifor® expert will reveal the products’ unique points of difference during product talks at the BEC stand, on the Wednesday - Friday at 10am and 2.30pm each day.

New Zealand palatability and user trial results will be available at Fieldays.

BOLIFOR® MGP+ and BOLIFOR® MAG33 will be available direct from BEC and selected veterinary practices nationwide. For more information seewww.becfeedsolutions.co.nz .

Ends


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